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IB803 - Marketing

  • Module code: IB803
  • Module name: Marketing
  • Department: Warwick Business School
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal learning outcomes

"SUBJECT KNOWLDEGE AND UNDERSTANDING: identify emerging market opportunities and threats; understand targeted customers’ decision-making and associated; choice criteria; determine competitive advantage; develop a target market strategy; convey a strong brand to targeted customers; enact a marketing strategy via appropriate marketing programmes; analyse market conditions and determine appropriate response strategies; address operational concerns associated with implementing marketing strategies and programmes; relate organisational context issues to the roll-out of effective; marketing strategies and programmes; understand the processes of market assessment and marketing strategy formulation. COGNITIVE SKILLS: Skills of market analysis and supporting analytical techniques; Skills of synthesis; Capability to analyse cases, diagnose problems and propose remedies. KEY SKILLS: Written and verbal communication skills; Developed problem solving skills; Leadership and team working skills. SUBJECT-SPECIFIC/PROFESSIONAL SKILLS: Practical frameworks and topical concepts will provide an awareness of analytical frameworks and their application to strategic marketing issues. "

Timetabled teaching activities

Total contact hours: 7.5 hours; Module duration (weeks): 6 or 12 months; Other activity: Distance learning plus 1 day intensive face-to-face teaching. Students are provided with interactive WBS-authored study materials, integrated online classroom sessions and set texts. Throughout the module, students can undertake formative tasks which test their understanding. Further tutor-led support is available online.

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB803-10)
A2 (Assessed work only) Individual Assignment - 3000 words (DL Rome) 80%
  Group Presentation (DL Rome) 20%
A6 (Assessed work only) Individual Assignment 80%
  Group Report 20%

Module availability

This module is available on the following courses:

Core
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 1
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 10
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 11
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 2
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 3
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 4
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 5
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 6
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 7
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 8
  • Postgraduate Taught Business Administration (IBM) (N1PM) - Year 9
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 1
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 10
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 2
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 3
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 4
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 5
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 6
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 7
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 8
  • Postgraduate Taught Business Administration (for the Global Energy Industry) (N1PN) - Year 9
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 6
Optional Core

N/A

Optional
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 1
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 2
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 3
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 4
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 5
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 6
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 7
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 8
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 1
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 2
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 3
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 4
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 5
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 1
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 2
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 3
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 4
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 5
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 6
  • Postgraduate Business Administration (Executive) London (N1Q1) - Year 3
  • Postgraduate Taught Business Administration (Distance Learning) (N1Q2) - Year 1
  • Postgraduate Taught Business Administration (Distance Learning) (N1Q2) - Year 2