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IB902 - Issues in Marketing Theory and Practice

  • Module code: IB902
  • Module name: Issues in Marketing Theory and Practice
  • Department: Warwick Business School
  • Credit: 15

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This module: will provide students with a core knowledge of approaches to Marketing; will provide an in-depth analysis of contrasting and competing schools of thought in Marketing; will distinguish between managerial, economic and postmodern models of practice and implementation; will formalise students with leading-edge knowledge and research in the field of Marketing; will develop students’ critical and analytical skills through group work and presentations.

Principal learning outcomes

"Subject Knowledge: Have a thorough knowledge of the main theories of Marketing; Be able to recognise the strengths and weaknesses of current theory in Marketing; Will provide a broad knowledge and understanding of the interactions between external environmental factors and managerial thinking and acting. Cognitive Skills: Be able to analyse critically academic papers to understand key issues in epistemology and ontological assumptions in Marketing; Be able to analyse case studies to propose potential solutions to marketing problems; Be able to understand the processes of marketing decision making. Subject-Specific/Professional Skills: Will provide an awareness of conducting research into Marketing problems; Will provide an awareness of analytical frameworks and their application. Key Skills: Written communication skills will be developed through group work and preparation for the examination; Oral skills will be developed through discussion and group presentations; Problem solving skills will be developed through group and individual analysis of marketing problems; The development of leadership team-building and project management skills will be developed through group work. "

Timetabled teaching activities

"Total contact hours: 27 hours; Lectures per week: 1 x 3 hours; Case Study Preparation: 3 Hours Preparation for group presentation: 2 hours; Individual Essay Preparation: 4 Hours Module duration (weeks, if applicable): 9 weeks; Other (please describe):e.g. distancelearning,intensive weekend teaching: 10 Hours."

Departmental link

Module assessment

Assessment group Assessment name Percentage
15 CATS (Module code: IB902-15)
BR (Examination only) Examination for resit (STAFF USE ONLY) 100%
D (Assessed/examined work) Assessed group coursework 20%
  2 hour examination (December) 80%

Module availability

This module is available on the following courses:

  • MSc in Marketing and Strategy (N500) - Year 1
  • MSc in Marketing and Strategy (N500) - Year 2
Optional Core