- Module code: IB902
- Module name: Issues in Marketing Theory and Practice
- Department: Warwick Business School
- Credit: 15
Module content and teaching
This module: will provide students with a core knowledge of approaches to Marketing; will provide an in-depth analysis of contrasting and competing schools of thought in Marketing; will distinguish between managerial, economic and postmodern models of practice and implementation; will formalise students with leading-edge knowledge and research in the field of Marketing; will develop students’ critical and analytical skills through group work and presentations.
Principal learning outcomes
"Subject Knowledge: Have a thorough knowledge of the main theories of Marketing; Be able to recognise the strengths and weaknesses of current theory in Marketing; Will provide a broad knowledge and understanding of the interactions between external environmental factors and managerial thinking and acting. Cognitive Skills: Be able to analyse critically academic papers to understand key issues in epistemology and ontological assumptions in Marketing; Be able to analyse case studies to propose potential solutions to marketing problems; Be able to understand the processes of marketing decision making. Subject-Specific/Professional Skills: Will provide an awareness of conducting research into Marketing problems; Will provide an awareness of analytical frameworks and their application. Key Skills: Written communication skills will be developed through group work and preparation for the examination; Oral skills will be developed through discussion and group presentations; Problem solving skills will be developed through group and individual analysis of marketing problems; The development of leadership team-building and project management skills will be developed through group work. "
Timetabled teaching activities
"Total contact hours: 27 hours; Lectures per week: 1 x 3 hours; Case Study Preparation: 3 Hours Preparation for group presentation: 2 hours; Individual Essay Preparation: 4 Hours Module duration (weeks, if applicable): 9 weeks; Other (please describe):e.g. distancelearning,intensive weekend teaching: 10 Hours."
|Assessment group||Assessment name||Percentage|
|15 CATS (Module code: IB902-15)|
|D (Assessed/examined work)||Assessed group coursework||20%|
|2 hour examination (December)||80%|
This module is available on the following courses:
- MSc in Marketing and Strategy (N500) - Year 2