- Module code: IB92N
- Module name: Global Business Strategy
- Department: Warwick Business School
- Credit: 10
Module content and teaching
To develop a critical awareness of major issues and problems associated with the development of international business strategy; To gain an understanding of major trends in globalisation and the factors influencing international investment; To develop the capacity to critically evaluate ideas about the internationalisation process together with an awareness of the problems of formulating and implementing successful international business strategies; To develop an ability to understand and apply concepts and skills relevant to the problems of managing overseas operations.
Principal learning outcomes
"Subject Knowledge: demonstrate an understanding of, and be able to apply concepts and skills relevant to, the problems of managing and understanding overseas operations; relate different theories and to identify their main contributions and weaknesses. Cognitive Skills: show critical analytical skills with respect to interpreting global business strategy issues; appreciate the cognitive structures widely shared by people in a particular company and how they relate to the prevailing management structures; perform in-depth analysis of case studies and academic literature; develop the ability to define, frame and solve corporate problems. Subject-Specific / Professional Skills: connect theoretical work with application to business problems and links to corporate performance; view business problems from the perspective of the parent and host management of a multinational company. Key Skills: present ideas and support them using empirical and/or theoretical work; have developed problem solving skills through individual and group case analysis work and make decisions in teams. "
Timetabled teaching activities
Total contact hours: 21 hours; Lectures per week: 7 x 3 hrs; Module duration (weeks, if applicable): 7 weeks.
|Assessment group||Assessment name||Percentage|
|10 CATS (Module code: IB92N-10)|
|A (Assessed work only)||Group presentation||20%|
|2500 word individual assignment||80%|
This module is available on the following courses:
- MSc in Marketing and Strategy (N500) - Year 1
- MSc in Marketing and Strategy (N500) - Year 2