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IB92U - Strategy in Practice

  • Module code: IB92U
  • Module name: Strategy in Practice
  • Department: Warwick Business School
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

"This module aims to engage students with a number of practical issues that strategy professionals are dealing with in organizations. It will help students develop the skills and abilities associated with the practice of strategy, thus preparing them to perform the essential functions expected by strategy professionals. This module contributes to the Marketing and Strategy Masters objectives by developing the knowledge and skills of students who either aim for a business career in strategy or plan to pursue an academic career in the area of strategy."

Principal learning outcomes

Subject knowledge and understanding: Demonstrate a thorough knowledge of the main theories around the topic of strategy as practice; Recognise the strengths and weaknesses of traditional macro level strategy theories and studies; Recognise the strengths and weaknesses of recent micro level strategy theories and studies; Demonstrate a sound understanding of the complexities of real-life issues that strategy professionals are dealing with in organizations. Key skills: Demonstrate improvement in their written communication skills by working on the individual essay, and preparing for their group presentations; Demonstrate improvement in their oral skills through participation in the class discussions, group preparations of case studies and group presentations; Demonstrate improvement in their problem solving and critical reflection skills by participating on the plenary discussion of the cases and by working on the case presentations and the individual assignment; Demonstrate improvement in their creativity by participating in the class discussions, group presentations and working on their individual assignments; Demonstrate improvement in their team-building and team management skills by working in their syndicate teams and presenting with the group the case they have been assigned. Cognitive skills: Demonstrate a sound ability to critically analyse and reflect on academic papers in the area of strategy; Demonstrate a sound ability to analyse, evaluate and discuss cases in order to learn how to develop appropriate action plans.

Timetabled teaching activities

Total contact hours: 21 hours; Lectures per week: 7 x 3 hrs; Module duration (weeks, if applicable): 7 weeks

Departmental link

https://my.wbs.ac.uk

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB92U-10)
A (Assessed work only) Assessed Essay 80%
  Group Presentation 20%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core

N/A

Optional
  • MSc in Marketing and Strategy (N500) - Year 2