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IB93B - Environment of Business

  • Module code: IB93B
  • Module name: Environment of Business
  • Department: Warwick Business School
  • Credit: 15

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The aims of the module are to: Provide students with an understanding of the purpose of a company and the processes and procedures it adopts to achieve its aims; Develop an understanding of the priorities of different stakeholders groups; Appreciate the growing importance of corporate social responsibility and how companies respond to increasing pressure to be seen as good corporate citizens; Understand how globalisation has changed the business environment and some of the arguments about its positive and negative influences on society; Consider the different philosophical approaches underlying the business environment.

Principal learning outcomes

Subject Knowledge and Understanding: a) Understand the importance of, and the fundamental role played by, the environment in which a business operates on the development of its marketing and strategic goals and plans; b) Know and utilise terminologies, concepts and methods relating to the environment of business. Key Skills: a) Identify and evaluate the role of environmental factors (e.g. social responsibility, ethics, governance, economics, etc.) in the management of a business (in particular marketing and strategic management) and in particular situations (e.g. operating under different cultural and social norms); b) Communicate findings in appropriate language/terminologies; c) Improve business presentation skills. Cognitive Skills: Research, synthesise and apply business environment knowledge to real and practical examples. Subject Specific/Professional Skills: An ability to identify, recognise, analyse and evaluate business environment issues that affect the organizations operational, marketing, competitive and strategic decisions. These include issues of corporate governance, stakeholders, corporate social responsibility, ethics, globalisation, and the business-societal interface (inter alia).

Timetabled teaching activities

Total contact hours: 27 hours; Lectures per week: 1 x 3 hours; Module duration (weeks, if applicable): 9 weeks; Other: The usual case preparation, pre-set reading (of articles, texts, etc.), assigned group work, preparation for the group assessment, and the one-toone addressing of individual student queries also form part of the teaching process on this module.

Departmental link

Module assessment

Assessment group Assessment name Percentage
15 CATS (Module code: IB93B-15)
A (Assessed work only) 3500 word assignment 100%

Module availability

This module is available on the following courses:

  • MSc in Marketing and Strategy (N500) - Year 1
  • MSc in Marketing and Strategy (N500) - Year 2
Optional Core