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IB964 - Marketing Analytics

  • Module code: IB964
  • Module name: Marketing Analytics
  • Department: Warwick Business School
  • Credit: 10, 15

Content and teaching | Assessment | Availability

Module content and teaching

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB964-10)
D (Assessed/examined work) Group Presentations 20%
  Individual Assignment (3000 words) 60%
  Take home exam (using software R to solve questions) 20%
15 CATS (Module code: IB964-15)
D (Assessed/examined work) Group Presentations 20%
  Individual Assignment (3000 words) 60%
  Take home exam (using software R to solve questions) 20%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core

N/A

Optional
  • MSc in Marketing and Strategy (N500) - Year 2