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IB96E - Digital Business Strategy

  • Module code: IB96E
  • Module name: Digital Business Strategy
  • Department: Warwick Business School
  • Credit: 15

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The module is designed to equip participants to develop and implement effective information systems strategies for organisations. The module will: enable participants to define the strategic role of information and information systems for businesses in a diversity of competitive and organisational settings; enable participants to identify the way in which information and information systems can be deployed for competitive/strategic positioning; equip participants with a range of information strategy frameworks and analytical tools for the development of information systems strategies; deal with the human resource, social, cultural and organisational aspects, and the design of management processes for effective implementation of information systems strategies; familiarise students with leading edge research and practice in information strategy; develop the participants’ ability to apply critical analysis skills to information strategy issues; develop students’ oral and written communication skills through group work, presentations and individual assignments.

Principal learning outcomes

Subject Knowledge: Define the relevance of the main information systems strategy theories; Identify the strengths and limitations of current information systems strategy concepts; Understand the need for, and be able to define the means of, developing and implementing a well articulated business and information systems strategy; Identify the role and impact of organisational and personal enablers/inhibitors to organisational change in affecting information strategy development and implementation.Cognitive Skills: Critically analyse academic papers to understand the key issues in information strategy; Analyse case studies to propose potential business solutions as they relate to information strategy. Subject-Specific/Professional Skills: Provide an awareness of conducting research into information strategy through reviewing academic papers and discussion of the strengths and weaknesses of the different approaches; Utilise contacts with industrial partners to understand practice in IS strategy and adoption. Key Skills: Written communication skills will be developed through the individual assignment; Oral communication skills will be developed through seminar discussion and group presentations; Problem solving skills will be developed through analysing business problems in case studies; Information technology will be used in the development of group and individual analysis of business problems; Cultural issues will be considered through analysis of global responses to information strategy issues as identified in the academic literature; The development of leadership, team-building and project management skills will be developed through group work.

Timetabled teaching activities

Total contact hours: 30. Lectures per week: 4 hours x 5 weeks. Seminars per week: 2 hours x 5 weeks. Module duration (weeks, if applicable): 5 weeks

Departmental link

Module assessment

Assessment group Assessment name Percentage
15 CATS (Module code: IB96E-15)
A1 (Assessed work only) Individual Assignment (2500 words) 60%
  Group Project 40%

Module availability

This module is available on the following courses:

  • MSc in Information Systems and Management (G5N2) - Year 1
  • Postgraduate Taught Information Systems Management and Innovation (G5N3) - Year 1
  • Postgraduate Taught Information Systems Management and Innovation (G5N3) - Year 2
  • Postgraduate Taught Management of Information Systems and Digital Innovation (G5N4) - Year 1
Optional Core


  • Postgraduate Taught Finance and Information Technology (N1A7) - Year 1