- Module code: IB96E
- Module name: Digital Business Strategy
- Department: Warwick Business School
- Credit: 15
Module content and teaching
The module is designed to equip participants to develop and implement effective information systems strategies for organisations. The module will: enable participants to define the strategic role of information and information systems for businesses in a diversity of competitive and organisational settings; enable participants to identify the way in which information and information systems can be deployed for competitive/strategic positioning; equip participants with a range of information strategy frameworks and analytical tools for the development of information systems strategies; deal with the human resource, social, cultural and organisational aspects, and the design of management processes for effective implementation of information systems strategies; familiarise students with leading edge research and practice in information strategy; develop the participants’ ability to apply critical analysis skills to information strategy issues; develop students’ oral and written communication skills through group work, presentations and individual assignments.
Principal learning outcomes
Subject Knowledge: Define the relevance of the main information systems strategy theories; Identify the strengths and limitations of current information systems strategy concepts; Understand the need for, and be able to define the means of, developing and implementing a well articulated business and information systems strategy; Identify the role and impact of organisational and personal enablers/inhibitors to organisational change in affecting information strategy development and implementation.Cognitive Skills: Critically analyse academic papers to understand the key issues in information strategy; Analyse case studies to propose potential business solutions as they relate to information strategy. Subject-Specific/Professional Skills: Provide an awareness of conducting research into information strategy through reviewing academic papers and discussion of the strengths and weaknesses of the different approaches; Utilise contacts with industrial partners to understand practice in IS strategy and adoption. Key Skills: Written communication skills will be developed through the individual assignment; Oral communication skills will be developed through seminar discussion and group presentations; Problem solving skills will be developed through analysing business problems in case studies; Information technology will be used in the development of group and individual analysis of business problems; Cultural issues will be considered through analysis of global responses to information strategy issues as identified in the academic literature; The development of leadership, team-building and project management skills will be developed through group work.
Timetabled teaching activities
Total contact hours: 30. Lectures per week: 4 hours x 5 weeks. Seminars per week: 2 hours x 5 weeks. Module duration (weeks, if applicable): 5 weeks
|Assessment group||Assessment name||Percentage|
|15 CATS (Module code: IB96E-15)|
|A1 (Assessed work only)||Individual Assignment (2500 words)||60%|
This module is available on the following courses:
- Postgraduate Taught Information Systems Management and Innovation (G5N3) - Year 2
- Postgraduate Taught Management of Information Systems and Digital Innovation (G5N4) - Year 1