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IB98A - Design in Business

  • Module code: IB98A
  • Module name: Design in Business
  • Department: Warwick Business School
  • Credit: 10, 15

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The module aims to: Develop in students an appreciation and understanding of the contribution that design and innovation makes to organisational success; provide students with an appreciation of design within the business context; Give students an understanding of the various normative design process models, as well as encouraging and understanding of the context-specificity of such models; Provide insights into the management of professional designers, as well as the content of a design brief; Explore the information requirements to enable creative decisions to be taken and the ways that information is used; Explore the dilemmas of the design / business interface.

Principal learning outcomes

Subject Knowledge: Demonstrate knowledge of the main critical works on design and innovation management; Recognise the strengths and limitations of current normative works on design and innovation processes; Demonstrate a broad knowledge and understanding of the business context within which designers work; Demonstrate a detailed understanding of the tools and techniques used in product and service design. Cognitive Skills: Critically analyse academic papers to understand the key issues relating to innovation and design processes; Analyse case studies to propose potential business solutions as they relate to design innovation.Subject-Specific/Professional Skills: Demonstrate an awareness of conducting research into innovation and design in both manufacturing and service sectors; Write a business report ; Assess and recognise risk in supply chains, and the methods available to minimise it; Demonstrate an awareness of practical issues in the management of design generally, and professional designers in particular, including the generation of a design brief. Key Skills: Demonstrate written communication skills developed through the individual assignment; Demonstrate oral communication skills developed through case study discussion and group presentations; Demonstrate problem solving skills developed through analysing business problems in case studies.

Timetabled teaching activities

Total contact hours: 30 hours. Lectures per week: 3 hours. Module duration (weeks, if applicable): 10 weeks.

Departmental link

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB98A-10)
A1 (Assessed work only) Individual Assignment (2000 words) 60%
  Written Group Report (1500 words) 30%
  Class Participation 10%
15 CATS (Module code: IB98A-15)
A1 (Assessed work only) 3000 word essay 60%
  Written Group Report (1500 words) 30%
  Class Participation 10%

Module availability

This module is available on the following courses:



Optional Core


  • Postgraduate International Business (N120) - Year 1
  • Postgraduate Taught Business (Marketing) (N1B0) - Year 1
  • Postgraduate Taught Business (Consulting) (N1B4) - Year 1
  • Postgraduate Taught Business (Consulting) (N1B4) - Year 2
  • Postgraduate Taught Business (Accounting & Finance) (N1C2) - Year 1
  • Postgraduate Taught (Financial Management) (N1C3) - Year 1
  • Postgraduate Taught Management (N2N1) - Year 1
  • MSc in Marketing and Strategy (N500) - Year 1
  • MSc in Marketing and Strategy (N500) - Year 2