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IB9U4 - Business Strategy

  • Module code: IB9U4
  • Module name: Business Strategy
  • Department: Warwick Business School
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The primary goal of this module is to provide students with a solid foundation in the essentials of business strategy development and implementation. It offers an integrated view of the role and importance of strategy and strategic management within the wider business context. The focus is on understanding the development of corporate and business strategy, the formulation of strategic plans, and the implementation of those plans to achieve strategic goals.

Principal learning outcomes

"Subject knowledge and understanding: a) Understand the role and importance of strategy within the general business context; b) Know and utilise the terminologies, concepts and methods of strategic planning and implementation. Cognitive skills: Research, synthesize and apply strategic tools to real and practical examples.Key skills:a) Identify and evaluate key factors affecting strategic decisions; b) Communicate findings in appropriate language/terminologies; c) Improve their business presentation skills. Subject specific skills:Develop a strategic plan for a particular product/business."

Timetabled teaching activities

Total contact hours: 27 hrs; Seminars per week: 9 x 1.5 hrs; Module duration (weeks, if applicable): 1 week. Other (please describe):e.g. distance-learning, intensive weekend teaching: Guided but student-directed research, reading, self-study, case preparation, and group work: 53 hrs.

Departmental link

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB9U4-10)
A (Assessed work only) 3000 word essay 80%
  Group Preseentation 20%

Module availability

This module is available on the following courses:



Optional Core