Skip to main content Skip to navigation

IB9X3 - Research Methods for Marketing and Strategy

  • Module code: IB9X3
  • Module name: Research Methods for Marketing and Strategy
  • Department: Warwick Business School
  • Credit: 15

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The primary aim of this module is to equip students with the knowledge and research tools to correctly execute a project such as that required of a masters dissertation. The focus is on epistemological foundations, the design of a research project, the preparation for and execution of valid and reliable business research (whether qualitative or quantitative), and on the writing up and presentation of research results.

Principal learning outcomes

"Subject Knowledge & Understanding: a) Understand the basic philosophical approaches to business research, and the relative merits and drawbacks of each; b) Design a research project with consideration of issues relating to sampling, data adequacy, validity, reliability, and analytical techniques; c) Understand the role of concepts and methods of linking those concepts to data; d) Write a Masters level research report with an appropriate consideration of terminology, argument development, and referencing. Cognitive Skills: Research, synthesise and apply research methods and tools to real and practical examples; Key Skills: a) Identify and evaluate key factors affecting the design of a research project; b) Communicate research findings using appropriate language/terminologies; c) Improve research presentation skills. Subject Specific/Professional Skills: Recognise, critically analyse and discuss the merits of various approaches to management research."

Timetabled teaching activities

Total contact hours: 27 hrs. Lectures (over duration of course): 1 . Module duration (weeks, if applicable): 9 week

Departmental link

Module assessment

Assessment group Assessment name Percentage
15 CATS (Module code: IB9X3-15)
B (Examination only) 3 hour examination (December) 100%

Module availability

This module is available on the following courses:

  • MSc in Marketing and Strategy (N500) - Year 1
  • MSc in Marketing and Strategy (N500) - Year 2
Optional Core