Skip to main content Skip to navigation

LF912 - Business Strategy

  • Module code: LF912
  • Module name: Business Strategy
  • Department: School of Life Sciences
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The primary goal of this module is to provide students with a solid foundation in the essentials of business strategy development and implementation. It offers an integrated view of the role and importance of strategy and strategic management within the wider business context and more specifically, the biotechnology/bioprocessing context. The focus is on understanding the development of business and corporate strategy, the formulation of strategic plans, and the implementation of those plans to achieve strategic goals and in a biotechnology/bioprocessing context in particular.

Principal learning outcomes

Understand the role and importance of strategy within the general business context. Identify and evaluate key factors affecting strategic decisions.

Timetabled teaching activities

The teaching and learning methods include lectures, participative in-class discussion, case studies in seminars, and a competitive group simulation.

Other essential notes

Typically, the syllabus material includes (but is not limited to): The Concept of Strategy; Tools of Strategy Analysis (Goals, Values, and Performance; Industry Analysis; Competitive Analysis; Analysing Resources and Capabilities; Organization Structure and Management Systems); Business Strategy and the Quest for Competitive Advantage (Sources and Dimensions of Competitive Advantage; Technology-based Industries and the Management of Innovation); Corporate Strategy (Global Strategy; Growth Strategies)

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: LF912-10)
A (Assessed work only) Group Case Study Presentation 20%
  Group Simulation Presentation 20%
  Individual Essay (1500 words) 60%

Module availability

This module is available on the following courses:

Core
  • Postgraduate Taught Biotechnology, Bioprocessing and Business Management (C5N2) - Year 1
  • Postgraduate Medical Biotechnology and Business Management (J7N2) - Year 1
Optional Core
  • Postgraduate Taught Sustainable Crop Production: Agronomy for the 21st Century (D4A2) - Year 1
  • Postgraduate Taught Food Security (D4A3) - Year 1
  • Postgraduate Medical Biotechnology and Business Management (J7N2) - Year 2
Optional
  • Postgraduate Taught Environmental Bioscience in a Changing Climate (D4A1) - Year 1
  • Postgraduate Taught Environmental Bioscience in a Changing Climate (D4A1) - Year 2
  • Postgraduate Taught Sustainable Crop Production: Agronomy for the 21st Century (D4A2) - Year 2
  • Postgraduate Taught Food Security (D4A3) - Year 2