- Module code: TH919
- Module name: Cultural Entrepreneurship
- Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
- Credit: 20
Module content and teaching
This is a practical module during which you will attempt to turn your creative idea into a viable business proposition. You will learn about the basics of business and financial planning, but also confront some of the specific and personal challenges of running a cultural enterprise where ideas, personalities and experience are at the core of the business. Finally, you will pitch your business idea to a panel of experts and investors - and if they like your idea they might even make a real investment in your business.
Principal learning outcomes
Students will demonstrate an understanding of key terms and principles in financial management and planning; understand the principles of setting up an enterprise understand the assumptions and principles behind investment in the creative industries for different types of investor and different types of enterprise; make a convincing case for investment in a creative enterprise, using appropriate evidence, arguments and language; reason critically and debate interpretations; present an argument or case convincingly to a group of people; communicate what you have learnt, both orally and in writing; work collaboratively with others in seminar presentations; solve problems, arising from seminar presentations and written assignments.
Timetabled teaching activities
Lectures, Seminars and tutorials.
Other essential notes
Centre for Cultural & Media Policy Studies module
|Assessment group||Assessment name||Percentage|
|20 CATS (Module code: TH919-20)|
|A1 (Assessed work only)||Individual Pitch Presentation||20%|
|4000 word Group Business Plan||80%|
This module is available on the following courses:
- Postgraduate Taught Creative and Media Enterprises (W4P4) - Year 2
- Postgraduate Taught Global Media and Communication (W4PG) - Year 2
- Postgraduate Taught International Cultural Policy and Management (W4PM) - Year 2
- Postgraduate Taught Arts, Enterprise and Development (W4PQ) - Year 2