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TH919 - Cultural Entrepreneurship

  • Module code: TH919
  • Module name: Cultural Entrepreneurship
  • Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
  • Credit: 20

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This is a practical module during which you will attempt to turn your creative idea into a viable business proposition. You will learn about the basics of business and financial planning, but also confront some of the specific and personal challenges of running a cultural enterprise where ideas, personalities and experience are at the core of the business. Finally, you will pitch your business idea to a panel of experts and investors - and if they like your idea they might even make a real investment in your business.

Principal learning outcomes

Students will demonstrate an understanding of key terms and principles in financial management and planning; understand the principles of setting up an enterprise understand the assumptions and principles behind investment in the creative industries for different types of investor and different types of enterprise; make a convincing case for investment in a creative enterprise, using appropriate evidence, arguments and language; reason critically and debate interpretations; present an argument or case convincingly to a group of people; communicate what you have learnt, both orally and in writing; work collaboratively with others in seminar presentations; solve problems, arising from seminar presentations and written assignments.

Timetabled teaching activities

Lectures, Seminars and tutorials.

Departmental link

Other essential notes

Centre for Cultural & Media Policy Studies module

Module assessment

Assessment group Assessment name Percentage
20 CATS (Module code: TH919-20)
A1 (Assessed work only) Individual Pitch Presentation 20%
  4000 word Group Business Plan 80%

Module availability

This module is available on the following courses:



Optional Core


  • Postgraduate Taught Creative and Media Enterprises (W4P4) - Year 2
  • Postgraduate Taught Global Media and Communication (W4PG) - Year 2
  • Postgraduate Taught International Cultural Policy and Management (W4PM) - Year 2
  • Postgraduate Taught Arts, Enterprise and Development (W4PQ) - Year 2