- Module code: TH991
- Module name: Media, Policy and Markets
- Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
- Credit: 20
Module content and teaching
Media, policy and markets provides a pathway for addressing the role of media policy in the contemporary media environment. Its aim is to provide transferable knowledge for students entering professional roles in the media as well as enable them to analyse key theoretical debates in the field. Media policy is conceptualised as a combination of regulatory oversight of media infrastructure (including competition and ethical laws), institutional and corporate organisational management of media organisations, understanding of the public responsibilities of the media, and accommodation of the rights of consumers. Approaching policy from a perspective that emphasises the dynamics between the industry and consumers enables the module to investigate many of the key parameters for producing, promoting, distributing, exhibiting and consuming media outside of the strict confines of technical policy development. By learning about the intersections of policy and business and evaluating how this impacts students as practitioners and consumers, they will be provided with necessary skills to evaluate some of the complex dynamics between media policy and an evolving industry.
Principal learning outcomes
By the end of the module, students should - Demonstrate knowledge of a range of theoretical frameworks and practical applications of media policy to contextual discussions and debates - Articulate understanding of the complex methods for evaluating the role of media policy as an economic incentive - Show awareness of the complex role of the user in the development of media policy - Reason critically and debate interventions in media policy from a range of cultural contexts - Construct theoretically and empirically informed arguments - Work collaboratively with others in seminar discussions and group practice.
Timetabled teaching activities
Lectures, Seminars and tutorials.
|Assessment group||Assessment name||Percentage|
|20 CATS (Module code: TH991-20)|
|A (Assessed work only)||Portfolio||100%|
This module is available on the following courses:
- Postgraduate Taught Creative and Media Enterprises (W4P4) - Year 1
- Postgraduate Taught Creative and Media Enterprises (W4P4) - Year 2
- Postgraduate Taught Global Media and Communication (W4PG) - Year 1
- Postgraduate Taught Global Media and Communication (W4PG) - Year 2
- Postgraduate Taught International Cultural Policy and Management (W4PM) - Year 1
- Postgraduate Taught International Cultural Policy and Management (W4PM) - Year 2
- Postgraduate Taught Arts, Enterprise and Development (W4PQ) - Year 1
- Postgraduate Taught Arts, Enterprise and Development (W4PQ) - Year 2