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ES987 - Strategic Marketing

  • Module code: ES987
  • Module name: Strategic Marketing
  • Department: Warwick Manufacturing Group
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

Uncertainty and competition have increased significantly and effective marketing is essential for survival and prosperity. Everyone in the organisation contributes to marketing and this course module introduces the marketing concept as a philosophy of business management and considers the techniques and strategies available to the marketing practitioner.

Principal learning outcomes

On completion, participants will be capable of: Understanding the fundamentals of marketing; Recognising the special characteristics of Consumer, Industrial, Governmental and International marketing and selling; Understanding the interplay of marketing mix variables; Appreciating how information technology can enhance marketing plans; Applying the concepts to develop strategic marketing plans; Examine developments in marketing with regard to e-business.

Timetabled teaching activities

40 hours

Departmental link

http://www2.warwick.ac.uk/fac/sci/wmg/education/wmgmasters/structure/modules/sm/

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: ES987-10)
A (Assessed work only) Assessed work as specified by departments 100%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core
  • Postgraduate International Trade, Strategy and Operations (H1NB) - Year 1
  • Postgraduate Taught Engineering Business Management (Yildiz Technical University) (H1Q1) - Year 1
  • Postgraduate Supply Chain and Logistics Management (Hong Kong) (H7BF) - Year 1
  • Postgraduate Supply Chain and Logistics Management (awarded jointly with Hong Kong Polytechnic University) (H7BG) - Year 1
Optional
  • Postgraduate Master of Science in Enterprise in Horticulture (D4P8) - Year 1
  • Postgraduate Taught Engineering Business Management (H1P1) - Year 1
  • Postgraduate Award in Engineering Business Management (H1P2) - Year 1
  • Postgraduate Taught Engineering Business Management (Hong Kong) Warwick Award (H1P3) - Year 1
  • Postgraduate Taught Engineering Business Management (H1P7) - Year 1
  • Postgraduate Taught Engineering Business Management (India) (H1PD) - Year 1
  • Postgraduate Taught Engineering Business Management (Thailand) (H1PI) - Year 1
  • Postgraduate Taught Engineering Business Management (Awarded Jointly with Hong Kong Polytechnic Uni) (H1PT) - Year 1
  • Postgraduate Taught International Technology Management (H1PU) - Year 1
  • Postgraduate Award in Taught Engineering Business Management (Hong Kong) (H1X0) - Year 1
  • Postgraduate Taught Programme and Project Management (H1X6) - Year 1
  • Postgraduate Taught Service Management and Design (H1Y8) - Year 1
  • Postgraduate Taught Service Management and Design (Hong Kong) (H1Y9) - Year 1
  • Engineering Business Management (India) (H1ZJ) - Year 1
  • Postgraduate Award in Engineering Business Management (Malaysia) (H1ZK) - Year 1
  • Postgraduate Award in Engineering Business Management (Thailand) (H1ZM) - Year 1
  • Postgraduate Taught Programme and Project Management (H1ZW) - Year 1
  • Postgraduate Taught International Technology Management (Hong Kong) (H6C4) - Year 1
  • Postgraduate Taught Manufacturing Systems Engineering (Yildiz Technical University) (H71A) - Year 1
  • Postgraduate Taught Programme and Project Management (China) (H7A5) - Year 1
  • Postgraduate Certificate in Industrial Research and Technology Management (H7A7) - Year 1
  • Postgraduate Taught Process Industry Business Management (H7A9) - Year 1
  • Postgraduate Service Management and Design (Thailand) (H7BE) - Year 1
  • Taught Postgraduate Manufacturing Systems Engineering (H7P0) - Year 1
  • Postgraduate Taught Manufacturing Systems Engineering (Hong Kong) (H7P3) - Year 1
  • Postgraduate Taught Manufacturing Systems Engineering (H7P5) - Year 1
  • Postgraduate Taught Engineering Process Business Management (H7P8) - Year 1
  • Postgraduate Taught Manufacturing Systems Engineering (HKPU) (H7PA) - Year 1
  • Postgraduate Taught Process Business Management (H7PB) - Year 1
  • Postgraduate Award in Process Business Management (H7PC) - Year 1
  • Postgraduate Taught Supply Chain and Logistics Management (Home Fees) (H7PD) - Year 1
  • Postgraduate Taught Supply Chain and Logistics Management (Overseas and Self-Financing) (H7PE) - Year 1
  • Postgraduate Taught Supply Chain and Logistics Management (Thailand) (H7PN) - Year 1
  • Postgraduate Taught International Technology Management (Thailand) (H7PP) - Year 1
  • Postgraduate Taught Programme and Project Management (Hong Kong) (H7PT) - Year 1
  • Postgraduate Taught Engineering Business Management (Russia) (H7PV) - Year 1
  • Postgraduate Award in International Technology Management (HKIPA) (H7PZ) - Year 1