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ES987 - Strategic Marketing

  • Module code: ES987
  • Module name: Strategic Marketing
  • Department: Warwick Manufacturing Group
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

Uncertainty and competition have increased significantly and effective marketing is essential for survival and prosperity. Everyone in the organisation contributes to marketing and this course module introduces the marketing concept as a philosophy of business management and considers the techniques and strategies available to the marketing practitioner.

Principal learning outcomes

On completion, participants will be capable of: Understanding the fundamentals of marketing; Recognising the special characteristics of Consumer, Industrial, Governmental and International marketing and selling; Understanding the interplay of marketing mix variables; Appreciating how information technology can enhance marketing plans; Applying the concepts to develop strategic marketing plans; Examine developments in marketing with regard to e-business.

Timetabled teaching activities

40 hours

Departmental link

http://www2.warwick.ac.uk/fac/sci/wmg/education/wmgmasters/structure/modules/sm/

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: ES987-10)
A (Assessed work only) Assessed work as specified by departments 100%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core

N/A

Optional

N/A