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ES194 - Introduction to Engineering Business Management

  • Module code: ES194
  • Module name: Introduction to Engineering Business Management
  • Department: School of Engineering
  • Credit: 15

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

Most professional engineers apply their skills within a business organisation. A key objective of business is to be commercially successful. Hence it is important for engineers to appreciate the industrial and commercial environment in which businesses operate and recognise the requirements and constraints created by this environment, ultimately with a view to strategically managing the business to greater success. The aim of this module is to provide the engineering student with an appreciation of some of the practical problems and issues involved in competitively managing an engineering business. The module presents a systems view of the firm or business, consistent with many engineering models, where a collection of inputs are transformed into outputs which are valued by the customer. For the purposes of this module an engineering business is simply defined as a business that employs at least one engineer. The business could deliver a product or a service, it could be any size from a single consulting engineer to a global corporation and it can take a variety of legal forms from sole trader to public limited company.

Principal learning outcomes

By the end of the module the student should be able to….. • Appreciate the impact of economic factors on the competitive performance of a business. • Evaluate the positioning of a business within its market and economic environment and construct recommendations for its strategic development. • Understand, review and analyse the process and importance of strategic marketing. • Understand, review and analyse the process and importance of management accounting and costing. • Apply the concept of the Product Life Cycle and appreciate the importance to a company of having a balanced portfolio of products. • Develop written, graphical and oral communication skills.

Timetabled teaching activities

Lectures 27 hours, External visit up to 5 hours, Computer-based test 1 hour, Tutorials 2 hour , Examples Classes 1 hour, Revision Classes 2 x hour: Total 38 hours

Departmental link

www2.warwick.ac.uk/fac/sci/eng/eso/modules/year1/es194

Other essential notes

Advice and feedback hours are available for answering questions on the lecture material and past examination questions, also via online web-forum based in module support web pages. Coursework must be passed greater than 30%

Module assessment

Assessment group Assessment name Percentage
15 CATS (Module code: ES194-15)
D (Assessed/examined work) Multiple Choice Computer-based Test 25%
  Company Analysis Report 10%
  Company Analysis Oral Presentation 5%
  2 hour examination (January) 60%

Module availability

This module is available on the following courses:

Core
  • BEng Engineering (H113) - Year 1
  • MEng Engineering (H114) - Year 1
  • BEng Biomedical Systems Engineering (H161) - Year 1
  • MEng Biomedical Systems Engineering (H163) - Year 1
  • BEng Civil Engineering (H216) - Year 1
  • MEng Civil Engineering (H217) - Year 1
  • BEng Mechanical Engineering (H315) - Year 1
  • MEng Mechanical Engineering (H316) - Year 1
  • BEng Automotive Engineering (H335) - Year 1
  • MEng Automotive Engineering (H336) - Year 1
  • Undergraduate Electrical and Electronic Engineering (H605) - Year 1
  • Undergraduate Electrical and Electronic Engineering (H606) - Year 1
  • BEng Electronic Engineering (H63W) - Year 1
  • MEng Electronic Engineering (H63X) - Year 1
  • BEng Systems Engineering (HH35) - Year 1
  • BEng Manufacturing and Mechanical Engineering (HH75) - Year 1
  • MEng Manufacturing and Mechanical Engineering (HH76) - Year 1
  • BSc Engineering and Business Studies (HN11) - Year 1
  • BEng Engineering Business Management (HN15) - Year 1
Optional Core

N/A

Optional

N/A