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IB209 - Marketing

  • Module code: IB209
  • Module name: Marketing
  • Department: Warwick Business School
  • Credit: 24, 30

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This module is an introduction to marketing and has no prerequisites. It covers the fundamentals of marketing and of the relevance of marketing in practice.

Principal learning outcomes

By the end of the module you should be able to: understand the role and importance of marketing within the general business context; know and utilise the essential terminologies, theories, concepts, frameworks and methods of marketing; research, synthesise and apply marketing knowledge to real and practical examples; identify and evaluate key factors affecting marketing decisions; communicate findings in appropriate language/terminology, both verbally and in written form; work as a team to set and achieve common objectives; analyse marketing related data and information for marketing decisions, in both simulated and real examples.

Timetabled teaching activities

1 x 2 hour lecture per week

Departmental link

http://www.wbs.ac.uk/students/undergraduate/

Module assessment

Assessment group Assessment name Percentage
24 CATS (Module code: IB209-24)
D1 (Assessed/examined work) Written Assignment (2000 words) 30%
  IB2090 Exam (Summer) 70%
D3 (Assessed/examined work) IB2090 Exam (non-finalists) STAFF USE 100%
D4 (Assessed/examined work) IB2090 Exam (finalists) STAFF USE 100%
VA (Visiting students only) 100% assessed (visiting/exchange) (12 CATS) 100%
VB (Visiting students only) Assessed work for visiting/exchange (2 terms) 50%
  Assessed work for visiting/exchange (2 terms) 50%
30 CATS (Module code: IB209-30)
D1 (Assessed/examined work) Individual Assignment (2500 words) 30%
  2 hour exam (Summer) 70%
D2 (Assessed/examined work) Written Assignment 15%
  Additional 6 CATS assessment 15%
  IB2090 Exam (Summer) 70%
D3 (Assessed/examined work) IB2090 Exam (non-finalists) STAFF USE 100%
D4 (Assessed/examined work) IB2090 Exam (finalists) STAFF USE 100%
VA (Visiting students only) 100% assessed (visiting/exchange) (12 CATS) 100%

Module availability

This module is available on the following courses:

Core
  • Undergraduate Chemistry with Management (F1N1) - Year 3
  • Undergraduate Chemistry with Management (with Intercalated Year) (F1N2) - Year 4
  • BSc in Management (N250) - Year 2
  • BSc in Management (with Intercalated Year/UPP) (N251) - Year 2
Optional Core

N/A

Optional
  • Undergraduate Physics and Business Studies (F3N1) - Year 3
  • Undergraduate Chemistry and Business Studies (FN11) - Year 3
  • Undergraduate Mathematics and Business Studies (G1NC) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G300) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G300) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 5
  • Undergraduate Computer and Management Sciences (G5N1) - Year 3
  • Undergraduate Mathematics and Economics (GL11) - Year 3
  • BSc Engineering and Business Studies (HN11) - Year 3
  • Undergraduate Economics 3 Year Variants (L100) - Year 2
  • Undergraduate Economics 3 Year Variants (L100) - Year 3
  • Undergraduate Economics 4 Year Variants (L103) - Year 4
  • Undergraduate Economics 4 Year Variants (L114) - Year 4
  • Undergraduate Economics 3 Year Variants (L116) - Year 3
  • Undergraduate Economics 4 Year Variants (L117) - Year 4
  • Undergraduate Economics, Politics and International Studies (LM1D) - Year 2
  • Undergraduate Economics, Politics and International Studies (LM1D) - Year 3
  • Undergraduate Economics 4 Year Variants (LM1H) - Year 4
  • Undergraduate Law and Business Studies (MN31) - Year 2
  • Undergraduate Law and Business Studies (MN31) - Year 3
  • Undergraduate Law and Business Studies (MN32) - Year 2
  • Undergraduate Law and Business Studies (MN32) - Year 3
  • Law and Business Four Year (Qualifying Degree) (MN34) - Year 2
  • Law and Business Four Year (Qualifying Degree) (MN34) - Year 3
  • Law and Business Four Year (Qualifying Degree) (MN34) - Year 4
  • Undergraduate Law and Business Studies with Intercalated Year (3+1) (MN35) - Year 2
  • Undergraduate Law and Business Studies with Intercalated Year (3+1) (MN35) - Year 3
  • Undergraduate Law and Business Studies with Intercalated Year (3+1) (MN35) - Year 4
  • Undergraduate Law and Business Studies with Intercalated Year (4+1) (MN36) - Year 2
  • Undergraduate Law and Business Studies (Qualifying Degree) with Intercalated Year (MN37) - Year 2
  • Undergraduate International Business (N140) - Year 2
  • Undergraduate International Business (N140) - Year 4
  • Undergraduate International Business with French (N1R1) - Year 2
  • Undergraduate International Business with French (N1R1) - Year 4
  • Undergraduate International Business with German (N1R2) - Year 2
  • Undergraduate International Business with German (N1R2) - Year 4
  • Undergraduate International Business with Italian (N1R3) - Year 2
  • Undergraduate International Business with Italian (N1R3) - Year 4
  • Undergraduate International Business with Spanish (N1R4) - Year 2
  • Undergraduate International Business with Spanish (N1R4) - Year 4
  • BSc in Management (N201) - Year 2
  • BSc in Management (N201) - Year 3
  • BSc in Management (with Intercalated Year/UPP) (N202) - Year 2
  • BSc in Management (with Intercalated Year/UPP) (N202) - Year 4
  • BSc in International Management (N203) - Year 2
  • BSc in International Management (N203) - Year 4
  • Undergraduate Management (with Foundation Year) (N20A) - Year 3
  • BSc in Management (with Intercalated Year/UPP) (N210) - Year 2
  • BSc in Management (with Intercalated Year/UPP) (N210) - Year 4
  • Undergraduate Information Systems Management and Innovation (N211) - Year 2
  • Undergraduate Information Systems Management and Innovation (N211) - Year 3
  • Undergraduate Information Systems Management and Innovation (with Intercalated Year) (N214) - Year 2
  • Undergraduate Information Systems Management and Innovation (with Intercalated Year) (N214) - Year 3
  • Undergraduate Information Systems Management and Innovation (with Intercalated Year) (N214) - Year 4
  • BSc in Management (N230) - Year 2
  • BSc in Management (N230) - Year 3
  • BSc in Management (with Intercalated Year/UPP) (N231) - Year 2
  • BSc in Management (with Intercalated Year/UPP) (N231) - Year 4
  • Undergraduate Accounting and Finance (with Foundation Year) (N4N4) - Year 3
  • Undergraduate Accounting and Finance (NN35) - Year 2
  • Undergraduate Accounting and Finance (NN35) - Year 3
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN36) - Year 2
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN36) - Year 4
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN37) - Year 2
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN37) - Year 4
  • Undergraduate Philosophy, Politics and Economics (V7ML) - Year 2
  • Undergraduate Philosophy, Politics and Economics (V7ML) - Year 3
  • Undergraduate Philosophy, Politics and Economics (with Intercalated year) (V7MM) - Year 4
  • Undergraduate Philosophy, Politics and Economics (V7MP) - Year 2
  • Undergraduate Philosophy, Politics and Economics (V7MP) - Year 3
  • Undergraduate Philosophy, Politics and Economics (with Intercalated year) (V7MQ) - Year 4
  • Undergraduate Philosophy, Politics and Economics (V7MR) - Year 2
  • Undergraduate Philosophy, Politics and Economics (V7MR) - Year 3
  • Undergraduate Philosophy, Politics and Economics (V7MR) - Year 4
  • Undergraduate Philosophy, Politics and Economics (with Intercalated year) (V7MS) - Year 4
  • Undergraduate Language, Culture and Communication (X3Q5) - Year 2
  • Undergraduate Language, Culture and Communication (X3Q5) - Year 3
  • Undergraduate Language, Culture and Communication (with Year Abroad) (X3Q6) - Year 2
  • Undergraduate Language, Culture and Communication (with Year Abroad) (X3Q6) - Year 4
  • Undergraduate Mathematics,Operational Research,Statistics and Economics (Y602) - Year 3
  • Undergraduate Mathematics,Operational Research,Statistics,Economics (with Intercalated Year) (Y603) - Year 4