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IB365 - Marketing Communications

  • Module code: IB365
  • Module name: Marketing Communications
  • Department: Warwick Business School
  • Credit: 12, 15

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The module examines the workings of the promotional mix with emphasis on the agency's role. The module integrates the latest theoretical concepts with practitioners' insights and is applied in its approach. A major focus is on the link between buying behaviour and marketing communications strategy.

Principal learning outcomes

On completion of this module, you should be able to: understand better the marketing manager’s use of the marketing toolkit; make effective marketing presentations and working to deadlines in work groups; define and deploy the ingredients of the promotional mix; develop effective promotional campaigns; produce PR and advertising plans; understand the role of the web in marketing communications; appreciate the value of integrated marketing communications; link buyer behaviour with marketing communications.

Timetabled teaching activities

1 x 2 hr session per week

Departmental link

http://www.wbs.ac.uk/students/undergraduate/

Module assessment

Assessment group Assessment name Percentage
12 CATS (Module code: IB365-12)
C1 (Assessed/examined work) Written Assessment (Standard) 50%
  IB3650 Exam 50%
VA (Visiting students only) 100% assessed for visiting/exchange students 100%
15 CATS (Module code: IB365-15)
C2 (Assessed/examined work) Written Assessment (15 CATS) 50%
  IB3650 Exam 50%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core

N/A

Optional
  • Undergraduate Physics and Business Studies (F3N1) - Year 3
  • Undergraduate Physics and Business Studies (with Intercalated Year) (F3ND) - Year 4
  • Undergraduate Chemistry and Business Studies (FN11) - Year 3
  • Chemistry and Business Studies(with Intercalated Year) (FN12) - Year 4
  • Undergraduate Mathematics and Business Studies (with Intercalated Year) (G1N2) - Year 4
  • Undergraduate Mathematics and Business Studies (G1NC) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G300) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G300) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 5
  • Undergraduate Computer and Management Sciences (G5N1) - Year 3
  • Undergraduate Computer and Management Sciences (with Intercalated Year) (G5NA) - Year 4
  • Undergraduate Mathematics and Economics (GL11) - Year 3
  • Undergraduate Computer and Business Studies (GN51) - Year 3
  • Undergraduate Computer and Business Studies (with Intercalated Year) (GN5A) - Year 4
  • BSc Engineering and Business Studies (HN11) - Year 3
  • Undergraduate Economics 3 Year Variants (L100) - Year 3
  • Undergraduate Economics 4 Year Variants (L103) - Year 4
  • Undergraduate Economics 3 Year Variants (L116) - Year 3
  • Undergraduate Economics 4 Year Variants (L117) - Year 4
  • Undergraduate Economics, Politics and International Studies (LM1D) - Year 3
  • Undergraduate Economics 4 Year Variants (LM1H) - Year 4
  • Undergraduate Law and Business Studies (MN31) - Year 3
  • Undergraduate Law and Business Studies (MN32) - Year 3
  • Undergraduate Law and Business Studies (MN32) - Year 4
  • Law and Business Four Year (Qualifying Degree) (MN34) - Year 3
  • Law and Business Four Year (Qualifying Degree) (MN34) - Year 4
  • Undergraduate Law and Business Studies with Intercalated Year (3+1) (MN35) - Year 3
  • Undergraduate Law and Business Studies with Intercalated Year (3+1) (MN35) - Year 4
  • Undergraduate Law and Business Studies with Intercalated Year (4+1) (MN36) - Year 4
  • Undergraduate Law and Business Studies with Intercalated Year (4+1) (MN36) - Year 5
  • Undergraduate Law and Business Studies (Qualifying Degree) with Intercalated Year (MN37) - Year 4
  • Undergraduate Law and Business Studies (Qualifying Degree) with Intercalated Year (MN37) - Year 5
  • Undergraduate International Business (N140) - Year 4
  • Undergraduate International Business with French (N1R1) - Year 4
  • Undergraduate International Business with German (N1R2) - Year 4
  • Undergraduate International Business with Italian (N1R3) - Year 4
  • Undergraduate International Business with Spanish (N1R4) - Year 4
  • BSc in Management (N201) - Year 3
  • BSc in Management (with Intercalated Year/UPP) (N202) - Year 4
  • BSc in International Management (N203) - Year 4
  • BSc in Management (with Intercalated Year/UPP) (N210) - Year 4
  • Undergraduate Information Systems Management and Innovation (N211) - Year 3
  • Undergraduate Information Systems Management and Innovation (with Intercalated Year) (N214) - Year 4
  • BSc in Management (N230) - Year 3
  • BSc in Management (with Intercalated Year/UPP) (N231) - Year 4
  • BSc in Management (N250) - Year 3
  • BSc in Management (with Intercalated Year/UPP) (N251) - Year 4
  • Undergraduate Accounting and Finance (NN35) - Year 3
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN36) - Year 4
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN37) - Year 4
  • Undergraduate Philosophy, Politics and Economics (V7ML) - Year 2
  • Undergraduate Philosophy, Politics and Economics (V7ML) - Year 3
  • Undergraduate Philosophy, Politics and Economics (with Intercalated year) (V7MM) - Year 4
  • Undergraduate Philosophy, Politics and Economics (V7MP) - Year 2
  • Undergraduate Philosophy, Politics and Economics (V7MP) - Year 3
  • Undergraduate Philosophy, Politics and Economics (with Intercalated year) (V7MQ) - Year 4
  • Undergraduate Philosophy, Politics and Economics (V7MR) - Year 2
  • Undergraduate Philosophy, Politics and Economics (V7MR) - Year 3
  • Undergraduate Philosophy, Politics and Economics (V7MR) - Year 4
  • Undergraduate Philosophy, Politics and Economics (with Intercalated year) (V7MS) - Year 4
  • Undergraduate Language, Culture and Communication (X3Q5) - Year 3
  • Undergraduate Language, Culture and Communication (with Year Abroad) (X3Q6) - Year 4
  • Undergraduate Mathematics,Operational Research,Statistics and Economics (Y602) - Year 3
  • Undergraduate Mathematics,Operational Research,Statistics,Economics (with Intercalated Year) (Y603) - Year 4