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IB385 - Marketing

  • Module code: IB385
  • Module name: Marketing
  • Department: Warwick Business School
  • Credit: 24, 30

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This module is an introduction to marketing and has no prerequisites. It covers the fundamentals of marketing and of the relevance of marketing in practice.

Principal learning outcomes

By the end of the module you should be able to: understand the role and importance of marketing within the general business context; know and utilise the essential terminologies, theories, concepts, frameworks and methods of marketing; research, synthesise and apply marketing knowledge to real and practical examples; identify and evaluate key factors affecting marketing decisions; communicate findings in appropriate language/terminology, both verbally and in written form; work as a team to set and achieve common objectives; analyse marketing related data and information for marketing decisions, in both simulated and real examples.

Timetabled teaching activities

1 x 2 hour lecture per week

Departmental link

http://www.wbs.ac.uk/students/undergraduate/

Module assessment

Assessment group Assessment name Percentage
24 CATS (Module code: IB385-24)
D1 (Assessed/examined work) Written Assessment 30%
  IB3850 Exam 70%
VA (Visiting students only) 100% assessed for visiting/exchange students (12 CATS) 100%
VB (Visiting students only) Assessed work for visiting/exchange (2 terms) 50%
  Assessed work for visiting/exchange (2 terms) 50%
30 CATS (Module code: IB385-30)
D2 (Assessed/examined work) Written Assessment 1 15%
  Written Assessment 2 15%
  IB3850 Exam 70%
V1 (Visiting students only) 100% assessed (visiting/exchange students) written assessment 1 50%
  100% assessed (visiting/exchange students) written assessment 2 50%
VA (Visiting students only) 100% assessed (visiting/exchange students) 100%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core

N/A

Optional
  • Undergraduate Physics and Business Studies (with Intercalated Year) (F3ND) - Year 4
  • Chemistry and Business Studies(with Intercalated Year) (FN12) - Year 4
  • Undergraduate Mathematics and Business Studies (with Intercalated Year) (G1N2) - Year 4
  • Undergraduate Computer and Management Sciences (with Intercalated Year) (G5NA) - Year 4
  • Undergraduate Mathematics and Economics (with Intercalated Year) (GL12) - Year 4
  • Undergraduate Computer and Business Studies (with Intercalated Year) (GN5A) - Year 4
  • Undergraduate Economics 4 Year Variants (L114) - Year 4
  • Undergraduate Law and Business Studies (MN32) - Year 4
  • Undergraduate Law and Business Studies with Intercalated Year (4+1) (MN36) - Year 4
  • Undergraduate Law and Business Studies with Intercalated Year (4+1) (MN36) - Year 5
  • Undergraduate Law and Business Studies (Qualifying Degree) with Intercalated Year (MN37) - Year 4
  • Undergraduate Law and Business Studies (Qualifying Degree) with Intercalated Year (MN37) - Year 5
  • BSc in Management (N201) - Year 3