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Glossary of Comments

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01

Serena has a named contact. If it is unclear who to send you letter to in the job details, do contact the company to confirm who you should address your cover letter to.

02

Always state clearly what job role you are applying for and where you saw it advertised.

03

It is a good idea to state your current situation for the employer.

04

Serena shows she has read the job description and outlines the main reasons she is applying for the job.

05

Serena is demonstrating her communication skills here, outlining that she has the ability to function at high levels with her language skills. The requirement for overseas experience is specifically asked for in the job description.

06

The requirements ask if you are “determined enough” and Serena is here demonstrating that she is not deterred by obstacles.

07

Serena states the results of her actions (praise from customers) in a ‘matter of fact way’ that comes across as very genuine.

08

Serena has obviously explored the Pegasus website to understand things that define the company. She has then matched these things with some of her own experience.

09

This language reflects the competitive team ethos of the writing in the requirements for the role.

10

Serena demonstrates her ability to ‘make a mark’ and take ‘initiative’, with a specific example of how she did this. She also shows that her passions fit with those of the employer – style and function.

11

Again, Serena’s letter addresses the requirements - seeking out new experiences and developing team skills.

12

This short summary again uses some of the language from the requirements.

13

Where you have a named contact to write to, use ‘Yours Sincerely’. If not, you can begin your letter, ‘Dear Sir/Madam,’ and sign off, ‘Yours Faithfully,’.