Account Manager: Nicola Hall
Job Title: Account Director
Direct Dial: 0121 713 3516
McCann Central, the UK’s largest integrated agency, holds a collection of best-in-class skillsets working to understand and achieve our clients’ goals and ambitions.
We believe that consumer insights based on truth help brands play a Meaningful Role – a foundation we use to build brands that last. Since 1912 we’ve leveraged these unspoken truths with a relentless passion for creativity, to create work that has the unique power to move hearts and audiences – changing perceptions and inciting action. We’ve spent more than a century building successful brands using one simple philosophy: Truth Well Told.
It’s how we taught the world to sing for Coca-Cola, told women they’re worth it for L’Oréal, and uncovered priceless moments for MasterCard. And how we helped challenger brand, Gtech, become the number one cordless vacuum cleaner.
Constantly evolving our thinking, every day.
The secret to successful integration is our 360 approach, with meticulous coordination by our 360 account team, acting as a bridge between clients and each of our agency specialisms. McCann assigns a dedicated account team to each individual client, building a stronger understanding of individual businesses, and a stronger client-agency relationship.
Our flexible agency structure allow the Account team to coordinate the media plan to ensure that all stakeholders are invested within the campaign. The supporting Media, Digital, Outdoor and Creative/Studio teams in turn provide the support and expertise for the campaign to be booked, and artwork executed, in a timely manner. Delivering a responsive campaign that is able to react to changes in the market.
We know that creativity is the only way we will survive, so we make sure that every day we’re keeping abreast of the industry developments in creative, design, media, tech and lifestyle. Connecting with an audience is becoming even more difficult and as the marketplace becomes more and more crowded, we need to keep producing best in class creative that plays a meaningful role in life of the recipient.
Understanding the Education Sector
We believe it is essential to a long-term successful client/agency partnership to build up and maintain in-depth knowledge about every client’s organisation and market sector. McCann’s experience in the Education Sector spans over 25 years – from rebranding Warwick Business School back in 1993.
We understand how the education marketplace has become increasingly competitive and the student/youth audience ever-more difficult to attract as we have experienced and overcome these challenges alongside our clients.
The McCann Education team works across projects covering Brand, Digital, Design, Research, PR and Media Planning and Strategy Development, and media buying on and offline, to develop relevant and impactful solutions for our education clients’ area of focus.
Experience includes undergraduate recruitment, postgraduate recruitment, international attraction, open days, clearing, ticket sales and recruitment for commercial events and brand positioning.
McCann’s approach champions a dual approach moving Active vs. Passive audiences through a ‘Connect Consider Convert’ framework. Working to an outcome focused briefing model to ensure that we understand not only the end goal, but also the business goals that sits behind it.
As the world as a whole moves increasingly towards digital interactions, it’s become essential for organisations to coordinate across an abundance of touchpoints. McCann is able to tailor services with a fully integrated offering; all under one roof.
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