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Managing social media at Warwick

Social media is an agile, fluid and varied digital platform in which to connect to your audiences. It is a great way of building a community, and giving an insight into what studying, working and living at Warwick is all about.

However, the changing nature of social media channels and their audiences means that an adaptable and resilient strategy is required when managing a social media account.

Do I need to use social media?

It’s important to ask yourself these questions to see if social media is the best route for you:

  • What is the purpose of our social media activity/account?
  • Who is our main audience?
  • Does this audience want to interact with our department/team on social media in particular?
  • Are the social media channels available suitable for my purpose and audience?

A social media campaign Vs a new account

To create a social media account that is affiliated with the University of Warwick community, you will need to work with the social media team. The team will help to work through important factors before you publish your new account, such as account security, what would happen in the event of a major incident or crisis, how you would respond to incoming enquiries (including out of hours enquiries), and for understanding how you would engage with your followers in the longer term (read more about this in Day to Day Management).

Setting up a new social media account and building a following is time and resource heavy, and sadly accounts are often neglected, forgotten about or abandoned without being closed down which poses a security and reputational risk to the University community. A social media campaign is normally more effective for activity with a limited timeframe, such as a particular event or project. This involves collaborating with existing accounts to create and market your content across a number of existing channels with established followings.

Choosing a channel for your campaign or new account

The central University of Warwick social media channels currently are: Facebook, Instagram, Linkedin, Twitter, YouTube, Weibo and WeChat.

Each channel has different features and attracts different audiences, so choose carefully.

We recommend adapting your content to each social media channel that you choose to use. Because of the different features, a blanket approach (putting exactly the same content on each channel) doesn’t generally work and can look lazy.

I’m ready. How do I get started?

Please complete the social media briefing form if you wish to start a new social media account or campaign on behalf of the University of Warwick.

How do I get a branded social media avatar?  

An avatar is the small image on your social media profile which displays on your timeline, also known as a 'profile picture'.

It’s important to have a branded social media avatar for your account, for brand consistency across all our channels and to legitimise your account as one that is part of the University of Warwick.

After you’ve completed the social media briefing form, email marketing@warwick.ac.uk where the team can ask one of our designers to mock one up for you.