Account Manager: Sarah Artis Job Title: Senior Account Director Website: www.huterlodge.co.uk Email: sarah.artis@hunterlodge.co.uk Direct Dial: 01923 713097 Mobile: 07884 068413

Our services

Our services cover the following areas:

• Strategic consultancy - understanding audience behaviours and how they consume traditional and digital media along with how we can influence this through message and media, reducing spend whilst increasing quality and quantity of interest and applications, knowledge of key markets including regional, national and international as well as business to business audiences and stakeholders. Clever and appropriate use of yearly budget planned in advance to maximise value for money and strategic suggestions for contingency budget that match key priorities
• Media buying and negotiation – experience in education means we have great relationships with key media and knowledge of the yearly education cycle and decision making points. Early negotiation to ensure best rates and positioning
• Digital expertise – from strategic planning and measurement, buying across all digital platforms as well as technical and creative build capabilities, we have the knowledge and expertise to ensure that both on and offline are seamlessly integrated and working together to create outstanding results. In-depth knowledge of social media and content strategies; SEO and PPC techniques with the benefit of being a Google Adwords Partner
• Creative concepts to production – our award winning creative department work closely with the entire client team to ensure we are producing effective ideas and relevant copy that meets SMART objectives to drive interest and response and maximise integration
• Accurate reporting and strategic analysis – established systems to deliver measurement and evaluation of media campaigns. Includes statistical data such as leads generated, call volume increases, unique website visitors, mobile traffic, advertising source, click throughs and CTR as appropriate to the specific campaign. Key element to this is how this informs future strategic media plans and suggestions
• Client relationships – understanding the importance of maintaining relationships and ensuring great communication between client and Hunterlodge i.e. clear information is provided including detailed media proposals with rationales, structured spend reports and invoices including department specific / corporate if required, daily job status reports with all deadlines and action responsibilities and regular face-to-face meetings at key times throughout the recruitment cycle
• Future scoping and trend spotting - establishing insight into your current and future audience, their likes and dislikes, media consumption and how they are talking about your brand along with future industry developments to enable you to be more innovative and relevant in your future offering, utilising tools such as BrandWatch, TGI Analysis, Ad Dynamix, IPA Touchpoints and behavioural economics

Areas of Expertise

Hunterlodge specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients. We breed success junkies who enjoy the thrill of advertising, have an unquenchable thirst for knowledge and thrive on a culture that refuses to lose! It is this obsession with effectiveness that ensures we add value, innovation and ultimate ROI for our clients.

Experience

Hunterlodge has an extensive range of advertising and creative experience, UK and International, across the HE sector working with clients such as University of Leicester, University of Exeter, London South Bank University, London Metropolitan University, Brighton University, University of West London, Pearson College London, University of Warwick, Birmingham City University, University of Bath, Henley Business School and Anglia Ruskin University.

Our work covers the full remit of an agency specialising in creative, digital, advertising and strategy ‐ from strategic planning, branding and positioning, audience insight, communications planning and buying ‐ both on and offline, messaging matrix development and copywriting, creative, social media engagement, reporting and measurement that stretches across the UK, EU and Worldwide. We have created award winning strategic sector positioning campaigns within the UK for University of Leicester, established student and stakeholder messaging/copywriting matrixes for Said University, engagement campaigns for Henley Business School; high profile branding campaigns for LMU and implemented successful global campaigns for University of Exeter based on innovative creative applications.

We understand the intricacies of the individual markets / audiences that you operate within including undergraduate, postgraduate, short courses, alumni, stakeholders, academics, local community, parents and key influencers and so on. However, our knowledge is focused on creating an integrated customer journey, charting individual touch points and how media, creative and message, lifestyle and academia effect engagement.

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