Files Included in this Resource:
Video recording of the speakers presentation
This discussion of 3 survey examples found in journals follows the main seminar talk on the development of a questionnaire, the choice of appropriate questions and data analysis.
Powerpoint presentation accompanying the seminar talk.
The main seminar talk on Survey Design and Analysis can be found in the Resource Bank at: http://www2.warwick.ac.uk/services/ldc/researchers/
Articles used in these examples:
Truong, Y., Simmons, G., McColl, R. and Kitchen, P.J. (2008), 'Status and Conspicuousness - Are they related? Strategic Marketing Implications for Luxury Brands', Journal of Strategic Marketing, 16:3 189-203.
Slater, S.F. and Olson, E.M. (2001), 'Marketing's contribution to the implementation of business strategy: an empirical analysis', Strategic Management Journal, 22, 1055-1067.
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