Monday, 18.03.2019

The design team have recently worked with Warwick Library to develop and launch a new campaign aimed at reminding students to be more aware of their belongings when moving around the library.

The #KeepItSafe campaign centres around a magpie as a thief, putting a lighthearted twist on a serious subject and giving the campaign an eye-catching identity.

We produced A5 flyers, tote bags, animations for social media and digital screens on campus, as well as bespoke shelf inserts to stick out of rows of books around the library as reminders to not leave belongings unattended.

Click on the media player below to view the animation (it does not start automatically)