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4. Formulating and Implementing Strategy


"We need a strategy!" is said in a variety of contexts, when perhaps we mean little more than a plan, or a to do list, or series of tactics. Boddy describes strategic decisions as “Big, visible and hard to reverse”. With this in mind, consider the areas of strategy for which you have a) responsbility or b) input.

Chapter 8 of the core text by Boddy (2011) outlines how process, content and context are all relevant to strategy formulation and offers some alternative perspectives on the strategy process (click here to link).

An additional resource on strategy, which focus on the management of stakeholders within the strategy planning and implementation process, is:

Bryson, J.M., (2004). What to do when stakeholders matter: stakeholder identification and analysis techniques. Public Management Review 6: 21-53.