Watch this clip where John Leston talks about market research, in which he has worked for a number of years. A transcript of his remarks is contained in the word document ‘Market Research Transcript’.
The clip refers to the Market Research Society, whose website is at:
Identify an area for primary market research employing a self-completion questionnaire or focus group, which will form the basis of your assignment. Please refer to the assignment specification for more information. You are welcome to contact the module leader with an outline of your planned market research.