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Reading List

READING LIST

A study pack of core texts will be sent to you prior to starting the module. The other items are useful texts in their own right, reading them will help you to gain a fuller appreciation of the subject and perhaps be able to develop your arguments more fully. There are also other resources available via the University of Warwick library, which you can access by searching on keywords relevant to your particular focus. The external links section lists a number of internet sites which are highly relevant to this module.

E-books

These can be accessed via the Library catalogue

Wilmshurst, J & Mackay, A (2002) The fundamentals and practice of marketing [electronic resource]. Boston, MA: Butterworth-Heinemann

Kitchen, P.J., (2003) The future of marketing; Critical 21st century perspectives, Basingstoke, Palgrave Macmillan, 2003.

Baker, MJ and Hart, S (eds.) (2008). The marketing book [electronic resource] 6th ed. Oxford ; Boston : Butterworth-Heinemann

 

Books

BEAN, J. & HUSSEY, L. (1997) Marketing Public Sector Services, London, HB Publications.

BRYMAN, A. (2008) Social Research Methods, Oxford, Oxford University Press.

IRONS, K. (1997) The Marketing of Services, Maidenhead, McGraw Hill.

FRAIN, J. (1994) Introduction to Marketing, London, Pitman.

You will be provided with a copy of pages 18-21 as part of your study pack.

NASES (2008), The Guide for Student Employment (available from: www.nases.org.uk)

Please note that you can also use the 2006 edition.

NEEDLE, D. (2004) Business in context :an introduction to business and its environment.London, Thomson.

PAYNE, A. (1993) The Essence of Services Marketing, Hemel Hempstead, Prentice Hall.

You will be provided with a copy of chapter one as part of your study pack.

Articles

Link to The International Journal of Nonprofit and Voluntary Sector Marketing here

BROOKES, M. (2003) Higher education: Marketing in a quasi-commercial service industry. International Journal of Nonprofit and Voluntary Sector Marketing, 8, 134-142.

CHAPLEO, C. (2007) Barriers to brand building in UK universities. International Journal of Nonprofit and Voluntary Sector Marketing,12,23-32.

DEV, C. S. & SCHULTZ, D. E. (2005) A customer-focused approach can bring the current marketing mix into the 21st century. Marketing Management (Chicago Ill),18-24. (PDF Document)

LIAO, M.-N., FOREMAN, S. & SARGEANT, A. (2000) Market versus societal orientation in the nonprofit context. International Journal of Nonprofit and Voluntary Sector Marketing, 6, 254-268.

PEATTIE, S. (2003) Applying sales promotion competitions to nonprofit contexts. International Journal of Nonprofit and Voluntary Sector Marketing, 8, 349-362.

WARNABY, G. & FINNEY, J. (2005) Creating customer value in the not-for-profit sector: A case study of the British Library. International Journal of Nonprofit and Voluntary Sector Marketing, 10, 183-195.





EXTERNAL LINKS

Advertising Standards Authority www.asa.org.uk

Advertising Standards Authority for Ireland www.asai.ie

Business Balls (business tips and tools) www.businessballs.com

Chartered Institute of Marketing - www.cim.co.uk

Chartered Institute of Marketing in Ireland www.cimireland.org

Consumers Association of Ireland www.consumerassociation.ie

Irish Citizens Information www.citizensinformation.ie

Market Research Society www.mrs.org.uk

National Association of Student Employment Services www.nases.org.uk

Office of Fair Trading – www.oft.gov.uk