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ePortfolio of Nadia Morozova

Nadia Morozova is a Doctoral Researcher in Behavioral Science Group at Warwick Business School. Her research focuses on emotional & rational traits of consumer decision making in digital and e-commerce.

The project is supervised by Professor of Behavioral Science from Warwick Business School (WBS) and Professor of Psychology from University College London (UCL). Outstanding industry expertise is brought to the project by the Global Head of Insights from Pinterest.

Nadia's research interests span around consumer behavior and decision-making, consumer neuroscience, innovation, digital and e-commerce.

Professional Experience

Nadia is an award-winning Analytics & Insights expert, thought leader and a key-note speaker with 8 years of international experience that comes from Procter&Gamble, The Boston Consulting Group and Nestlé Group.

Nadia’s most recent experience comes from the Nestlé Group's (Cereal Partners Worldwide) HQ in Lausanne, where she led consumer insights for Europe region, being primary focused on the brand transformations around digital & social media and product innovation strategies.

Before relocation to Switzerland Nadia worked as a Customer Insight Expert at The Boston Consulting Group in Paris. In her role she provided a full scale global case teams support, driving expertise in Digital Consumer Discoveries and Creation of Consumer Insights Function.

Previously to joining BCG, Nadia spent 4.5 years in Procter&Gamble as a Consumer & Market Knowledge Manager in Geneva and Moscow. She was in charge of an enhancement of brand and go-to-market strategies bringing in-depth consumer, shopper and market insights.


PhD in Behavioral Science & Consumer Neuroscience - Warwick Business School (2016 – Present)
MSc International Marketing and Business Development – SKEMA Business School, Paris (2014-2015)
MSc (Hons) International Marketing – Plekhanov Russian University of Economics, Moscow (2013-2015)
ISUP Advanced Econometrics, Advanced Consumer Behavior - Copenhagen Business School (2014)
BSc (Hons) Psychology – National Research University – Higher School of Economics, Moscow (2004- 2009)


Nadia Morozova

Doctoral Researcher, Behavioral Science & Consumer Neuroscience

LinkedIn Profile

Blog on Consumer & Market Insights