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Simone Griesser

Simone Griesser is a doctoral candidate in the Marketing Department at the Warwick Business School supervised by Prof Qing Wang and Prof Thomas Hills.

Simone's research focusses on how language informs perceptions by analysing Social Media language with a computational psycholinguistic approach. Only in recent years luxury brands have started going digital. She uses the example of functional and luxury brands on Social Media to illustrate how language abstractness increases brand desirability and favourable consumer evaluations.

Simone is broadly interested in new ways of leveraging unstructured digital data, to generate fresh insights that go beyond topic modelling and frequencies, to inform organisations and policymakers. Currently employing quantitative computational psycholinguistic and experimental approaches, but has also extensive experience in different qualitative methods. She writes scripts in R and Python, but is equally familiar with SPSS or Nvivo.

Conference Presentations:
Social Cognition at Social Personality and Social Psychology in San Diego 2016
European Marketing Association Conference (EMAC) in Oslo, 2016
Midlands Regional Doctoral Colloquium in Birmingham 2016, 2017
Association for Consumer Research Conference (ACR) in San Diego 2017

Teaching Activities:
Market, Marketing and Strategy (IB 117), BSc in Business, Warwick Business School, since 2015
Consumer Behaviour (IB 326) BSc in Business, Warwick Business School, 2017, 2018

Marketing through Social Media (IB845), MSc in Business, Warwick Business School, 2018
Mentor for the Undergraduate Research Support Scheme (URSS), since 2015

Reviewing Activities:
Association for Consumer Research Conference in Berlin 2016, San Diego 2017

Awards & Funding:

WBS additional conference funding to present research at EMAC 2016
Travel stipend from the University of Amsterdam to attend the Digital Methods Summer School 2016
WBS additional conference funding to present at ACR 2017

Other speaking engagements:

ZHAW Alumni Talk at Warwick University 2016

The Luxury & Innovation Hub, 2017


Simone Griesser

Behaviour researcher in training

S dot E dot Griesser at warwick dot ac dot uk

My LinkedIN profile

Luxury & Innovation Hub community