Simone researches how language transforms decision-making. Her current research analyses consumer perceptions in Social Media with a computational linguistic approach. Addressing luxury and non-luxury brands, she found a mismatch in linguistic communication styles in terms of language abstractness, which influences expensiveness perceptions, brand liking, and purchase intentions.
She is broadly interested in research topics that lie at the intersection of technology and (consumer) behaviour. In addition, she is interested in studying new ways of leveraging unstructured language data to generate fresh insights that go beyond topic modelling and frequencies.
Simone is experienced in qualitative, experimental, and quantitative data collection and analysis. She writes scripts in R and Python, but is equally familiar with SPSS or Nvivo and has presented her research at ACR, EMAC and SPSP. Before entering academia, she spent over a decade in industry and thus has a profound understanding and appreciation for business processes and solutions.
Currently she works as a research associate for the AI Innovation Network in addition to teaching. She is an Associate Fellow of The Higher Education Academy and has ample teaching and mentoring experience.
Association for Consumer Research conference (ACR) in San Diego 2017
Midlands Regional Doctoral Colloquium in Birmingham 2016-7
European Marketing Association Conference (EMAC) in Oslo, 2016
Social Cognition at Society for Personality and Social Psychology conference in San Diego 2016
Marketing (IB2090), BSc in Business, Warwick Business School, 2018 - 9
Marketing Management (IB3A50), Undergradute module open to all faculties of Warwick University, 2018
Market, Marketing and Strategy (IB117), BSc in Business, Warwick Business School, since 2015
Consumer Behaviour (IB326) BSc in Business, Warwick Business School, 2017-8
Marketing through Social Media (IB845), MSc in Business, Warwick Business School, 2018
Mentor for the Undergraduate Research Support Scheme (URSS), 2015-7
European Association for Consumer Research Conference 2018
Society for Psychology and Social Psychology Doctoral submissions 2018
Association for Consumer Research Conference 2016-7
Awards & Funding:
University of Warwick Postgraduate Experience Enhancement Fund to organise a roundtable on academic career planning 2018
Warwick Business School additional conference funding to present at ACR 2017
Warwick Business School additional conference funding to present research at EMAC 2016
University of Amsterdam travel stipend for the Digital Methods Summer School 2016
Warwick Business School bursary 2015-6