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Simone Griesser

Simone Griesser is a doctoral candidate in the Marketing Department at the Warwick Business School supervised by Prof Qing Wang and Prof Thomas Hills.

Simone's research focusses on how language informs perceptions by analysing Social Media language with a computational psycholinguistic approach. Only in recent years luxury brands have started going digital. Simone uses the example of functional and luxury brands on Social Media to illustrate how language abstractness increases brand desirability and favourable consumer evaluations. Her wider research interests include the shift from products towards experiences as predicted by Pine & Gilmore in 1998 as well as the opportunities and challenges the wealth of digital data bring. While access is increasingly important, ownership declines in importance. What does this mean for organisations? Data is abundant, but how can managers gain fresh insights based on alternative analyses than frequencies, sentiment, and correlations?

Conference Presentations:
Social Cognition at Social Personality and Social Psychology in San Diego 2016
European Marketing Association Conference (EMAC) in Oslo, 2016
Midlands Regional Doctoral Colloquium in Birmingham 2016, 2017
Association for Consumer Research Conference (ACR) in San Diego 2017 (forthcoming)

Teaching Activities:
Market, Marketing and Strategy (IB 117), BSc in Business, Warwick Business School, since 2015
Consumer Behaviour (IB 326) BSc in Business, Warwick Business School, 2017, 2018
Mentor for the Undergraduate Research Support Scheme (URSS), since 2015

Reviewing Activities:
Association for Consumer Research Conference in Berlin 2016, San Diego 2017

Awards & Funding:

WBS additional conference funding to present research at EMAC 2016
Travel stipend from the University of Amsterdam to attend the Digital Methods Summer School 2016
WBS additional conference funding to present at ACR 2017

Other speaking engagements:

ZHAW Alumni Talk at Warwick University 2016

The Luxury & Innovation Hub, 2017


Simone Griesser

Consumer behaviour researcher in training

S dot E dot Griesser at warwick dot ac dot uk

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Luxury & Innovation Hub community