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Ping-Jen Kao

Ping-Jen Kao is a Ph.D. candidate in the Warwick Business School, University of Warwick. His current research interests include marketing strategy, service innovation, services marketing, customer relationship management, and online consumer behavior. His research has been published in Service Industries Journal and presented at several international conferences, including American Marketing Association Conference, ISMS Marketing Science Conference, European Marketing Academy Conference, and Academy of Marketing Conference.



University of Warwick – United Kingdom (October 2015-present )

Ph.D. in Business and Management (Field: Marketing)

Advisors: Dr. Scott Dacko and Dr. Yansong Hu

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Lancaster University - United Kingdom (September 2015)

Master of Research in Advanced Marketing Management

Advisor: Professor Katy Mason


National Taipei University – Taiwan (June 2012)

Bachelor of Business Administration

Advisor: Professor Hsien-Tung Tsai

Publications in Peer-Reviewed Journals

Kao, P.-J., Pai, P., Lin, T., and Zhong, J.-Y. (2015). "How transformational leadership fuels employees’ service innovation behavior", Service Industries Journal, 35 (7-8), 448-466.

Publications in Peer-Reviewed Book Chapters

Kao, P.-J. and Dacko, S. (2017), "Service Sweethearting and Value Co-Creation: A Service-Dominant Logic Perspective", in Gummesson, E., Mele, C., Polese, F. (eds.), Service Dominant logic, Network and Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda, forthcoming.

Publications in Peer-Reviewed Conferences

Kao, P.-J., Dacko, S., and Hu, Y. (2017), "Does CMO general human capital matter in radical service innovation? An empirical investigation of internal and external moderating factors", 2017 Frontiers in Service Conference, New York, USA, 22-25 June.

Kao, P.-J., Dacko, S., and Hu, Y. (2017), "How, why and to what extent do CMOs matter in firms’ radical service innovations? An empirical investigation of contingent effects", 39th Annual ISMS Marketing Science Conference, Los Angeles, USA, 7-10 June.

Kao, P.-J. and Dacko, S. (2017), "Service sweethearting: a value co-creation perspective", 46th European Marketing Academy Conference, Groningen, Netherlands, 21-23 May.

Kao, P.-J. and Dacko, S. (2016). "Senior leadership behaviors and their influences on service innovation: toward a research agenda", 2016 Summer Marketing Academic Conference, Atlanta, USA, 5-7 August.

Kao, P.-J. and Dacko, S. (2015). "Service innovation behaviours among newly hired employees: a conceptual framework", Academy of Marketing Conference 2015, Limerick, Republic of Ireland, 7-9 July.

Kao, P.-J., Zhong, J.-Y., Chen, J.-Y., and Tsai, H.-T. (2013). "Linking transformational leadership and employees’ service innovation behavior: the mediating roles of creative self-efficacy and expected image outcomes", International Conference on Innovation and Management, Sapporo, Japan, 28-31 Jan.

Pai, P., Kao, P.-J., and Tsai, H.-T. (2013). "Socialization process in virtual product development", Fifth Annual International Conference on Global Business, Dearborn, USA, 5-6 July.

Academic Presentations

"The role of senior leadership in enhancing service innovation: a conceptualization and research agenda," presented at the Academy of Marketing Doctoral Colloquium 2016, Newcastle Business School, Northumbria University, Newcastle upon Tyne, UK (July 2016)

"Senior leadership and service innovation," presented at the 2016 Midlands Regional Doctoral Colloquium, Aston Business School, Aston University, Birmingham, UK (June 2016).

Honors and Awards

Government Scholarship to Study Abroad, Taiwan Ministry of Education, 2017, 2018 (US$32,000).

2017 AMA SERVSIG Doctoral Consortium Fellow, Fordham University, 2017.

39th Annual ISMS Marketing Science Conference Funding, University of Warwick, 2017 (£750).

2016 Summer Marketing Academic Conference Funding, University of Warwick, 2016 (£750).

Academy of Marketing Doctoral Colloquium Bursaries, Academy of Marketing, 2016 (£300).

WBS Bursary Award, University of Warwick, 2016, 2017 (£2,500*2)

Lancaster University Alumni Adviser, Lancaster University, 2015

Lancaster University Management School Scholarship, Lancaster University, 2014 (£4,000).

Presidential Award, National Taipei University, 2011.

Outstanding Student Scholarship Award, National Taipei University, 2010-2012.

Conference Activities

Conference Session Chair (2017 Frontiers in Service Conference)

Reviewer Activities

Annual Meeting of the Academy of Management

Summer Marketing Academic Conference

Teaching Activities

Teaching Assistant, Marketing, Spring 2017.

Teaching Assistant, Markets, Marketing and Strategy, Fall 2016.

Teaching Assistant, Marketing Communications, Spring 2016.

Teaching Assistant, Business Studies, Spring 2016.

Teaching Assistant, Marketing Strategy, Winter 2015.

Professional Affiliations and Memberships

AMA American Marketing Association
MSI Marketing Science Institute
emac.jpg European Marketing Academy
AM2 Academy of Marketing
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Ping-Jen Kao

Ph.D. Candidate in Marketing

Email: Ping-Jen dot Kao dot 15 at mail dot wbs dot ac dot uk

Research Interests

  • Marketing Strategy
  • Service Innovation
  • Services Marketing
  • Customer Relationship Management
  • Online Consumer Behavior