This was the first programme in the UK to examine the business of creativity by focusing on the special relationship between creativity, strategic management and cultural entrepreneurship. You will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to discover a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries.
Whether you are a recent arts or media graduate, a budding entrepreneur, or a seasoned creative or media professional, this course will invite you to critically reflect on the theories and ideas that shape industry practice, and help you to tackle the real challenges of running a creative business.
- Major Project
- Creativity and Organisation
- Managing Intellectual Property
You will also complete three Optional Modules from a list available to all taught Masters students within Centre in order to achieve the required credits to successfully complete the award. At a research led institution, optional module lists are subject to change each year to keep the student learning experience current and up-to-date. For the Optional Modules available please visit the Centre’s website.
* The modules mentioned above may be subject to change. Please read our terms and conditions for more detailed information.
You will learn in an international environment through interaction with academic experts, guest speakers and industry practitioners. The core modules are taught through a combination of lectures, workshops and student-led presentations and discussions. These sessions are complemented by self-directed learning and access to resources and activities in a virtual learning environment. Depending upon your selection of Optional Modules you will also have the opportunity to apply your learning in a professional context.
The course is designed to facilitate participation and critical self-reflection. The course will enhance your research, writing and communication skills through guided and autonomous reading, group projects, presentations, case studies, reports, critiques and assignments that may require engagement with audio-visual technologies.
The course is assessed through coursework rather than formal examinations. Assessment strategies are designed to test the widest range of skills. Written assignments come in a variety of forms: essays, case studies, evaluations, reports, proposals, portfolios and business plans. These are complemented by group presentations and tasks, team building exercises, and creative and media related projects. The culminating assessment of the Major Project represents a significant body of research and writing on a topic of your choice supervised by an experienced researcher.
Our graduates have gone on to work for organisations including: a variety of managerial and creative roles in TV, advertising, digital media, research, marketing, rights management or have set-up their own creative enterprises.
Work Experience Opportunities:
The Core and Creative Business Project modules involve industry practitioners and consultancy projects with creative and media companies. Our programme of guest speakers and careers support will give you insights into current practice and the many opportunities available to you.
Full-time: 1 year
Part-time: 2 years
2:i undergraduate degree (or equivalent) in a related subject
English Language requirements
Department of study
Location of study
University of Warwick
Home/EU: £8,580 per year
Overseas: £19,300 per year
Home/EU: £4,290 per year
Overseas: £9,650 per year
Find out more about fees and funding.