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e-Business Management - MSc

This degree equips you with the skills to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity. It is suitable for graduates from a whole range of business, engineering and science backgrounds as well as those with a qualification in IT.


You’ll learn techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies as well as how to evaluate, manage and improve the operational functions of an organisation.


The programme focuses not only on online businesses, but also very much on the online activities and communications across more traditional organisations. Online engagement is a defining feature of today’s business environment, and as such is an essential element for most businesses, governments and institutions.

Core Modules:
Modules are generally taught in intensive one-week blocks, from Monday to Friday, 9.00am – 6.30pm. These one-week sessions (nine in total over the academic year) are scheduled at intervals from October through to June. Weekend sessions are also occasionally required.

Core modules are compulsory and relate specifically to this course.

  • e-Business Fundamentals
  • e-Commerce
  • e-Customer Relationship Management
  • Digital Marketing, Software and Techniques
  • Finance for e-Business
  • Information Systems Management
  • Supply Chain Integration
  • Big Data Analytics and Visualisation * (non-compulsory)

Optional Modules:
Two additional elective modules can be chosen from a wide list of options, allowing you the flexibility to tailor the course in line with your specific interests. The full list of modules offered can be reviewed here.

* The modules mentioned above may be subject to change. Please read our terms and conditions for more detailed information.

Teaching:
This course has two components – a taught component and a research component (dissertation) each accounting for 50% of your time and effort.

For the taught component, we blend lectures with seminars, practical exercises, case studies, simulations, and industrial games to encourage teamwork and practical grounding of the course material. Technology enabled learning, e-learning and forum activities also support classroom learning.

Class sizes are kept small with around 30 students in each, to encourage interaction. Larger scale lectures are delivered for some modules and are backed up by seminar and syndicate activities.

Our module leaders usually have extensive industry experience. Guest speakers from industry also contribute regularly, bringing real-world insight into your learning experience.

For the research component, each student undertakes a major individual project, which will develop your research and analytical skills and enable you to specialise. This project accounts for 50% of your overall credits and is submitted in the form of a dissertation of approximately 20,000 words, followed by an oral examination or viva at the end of the year.

Towards the beginning of the course, you will be provided with a list of projects relevant to e-Business Management. Alternatively, you may define your own project related to your individual career path or aspiration, in consultation with an appropriate academic supervisor.


Assessment:
There are no written exams. After each module you will be assessed by a written post-module assignment (PMA). This typically requires 40 – 60 hours of work and consolidates your learning. Some modules will also include an in-module individual or group assessment or test.

9 x Post Module Assignments (3,000 – 4,000 words each) (50% of Masters credit)

20,000 dissertation (50% of Masters credit)

Graduate Destinations:

e-BM graduates have an ever increasing range of careers to choose from. Alumni often go into IT and e-business consultancy roles, (both self-employed and in large consultancy groups), into e-commerce companies or enterprises with existing or developing online business initiatives. Many graduates also chose to go into media companies or take on digital marketing roles.

Our graduates have gone on to work for organisations including: PWC, HP, Viva Online Global, KPMG, China Mobile Corporation, Deloitte, IBM, Mars, Kingston University, Instat – China IT Consultancy, FDM Group, Deutsche Bank, Times Internet Ltd, Times of India, Deutsche Bank, ASP Packaging Ltd, Procter & Gamble, SAP China, USA Vision Systems Inc, SABIC, Novigo, House of Kaizen, Samsung.

Examples of our graduates’ job roles include: Business Information Manager, Digital Marketing Consultant, IT Advisor, Strategy Management Assistant, Consulting Analyst, Graduate Trainee, Global Application Specialist, Solutions Analyst, IT Analyst, Net Trainer, Graduate Analyst, Product Marketing Manager, Research Analyst, Associate Consultant, Project Manager Information Security, Business Analyst, Assistant Manager, Consultant, Field Application Engineer, Senior Customer Service Representative, Consultant.

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Essential information

Duration

Full-time: 1 year

Entry requirements

2:ii undergraduate degree (or equivalent) in a STEM subject.

English Language requirements

Band A

Department of Study

Warwick Manufacturing Group

Location of study

University of Warwick

Course fees

Full time:
Home/EU: £13,440
Overseas: £24,640

Find out more about fees and funding.

 

Department website

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Application information

 

This information is applicable for 2018 entry.