Designed for entrepreneurs, this course will allow you to apply best-practice approaches to your business proposals to maximise chances of success. It’s a practical course, covering the process from generating new business ideas, developing and refining ideas, and designing the infrastructure right through to launching the business. You’ll focus on how innovation can be exploited in technological and business contexts, to increase success for new product or services based businesses.
You’ll cover themes such as business modelling, sales, starting a new business, innovation, leadership and financial analysis. Your dissertation is devoted to rigorously developing your business idea, so that by the end of the course you will be in a position to launch your business. The dissertation is run in accordance with a ‘New Product Development Plan’, developed with a range of industrial partners and tested with real new product business ideas.
Modules are generally taught in intensive one-week blocks, from Monday to Friday, 9.00am – 6.30pm. These one-week sessions (nine in total over the academic year) are scheduled at intervals from October through to June. Weekend sessions are also occasionally required.
Core modules are compulsory and relate specifically to this course.
- Business Model Generation
- Establishing a New Business
- Management of Change
- Sales and Sales Management
- Financial Analysis and Control Systems
Two elective modules can be chosen from a wide list of options, allowing you the flexibility to tailor the course in line with your specific interests.
The full list of modules offered can be reviewed here.
* The modules mentioned above may be subject to change. Please read our terms and conditions for more detailed information.
This course has two components – a taught component and a research component (dissertation) each accounting for 50% of your time and effort.
For the taught component, we blend lectures with seminars, practical exercises, case studies, simulations, and industrial games to encourage teamwork and practical grounding of the course material. Technology enabled learning, e-learning and forum activities also support classroom learning.
Class sizes are kept small with around 30 students in each, to encourage interaction. Larger scale lectures are delivered for some modules and are backed up by seminar and syndicate activities.
Our module leaders usually have extensive industry experience. Guest speakers from industry also contribute regularly, bringing real-world insight into your learning experience.
For the research component, each student undertakes a major individual project, which will focus on rigorously developing your business idea as well as developing your research and analytical skills. This project accounts for 50% of your overall credits and is submitted in the form of a dissertation of approximately 20,000 words, followed by an oral examination or viva at the end of the year.
There are no written exams. After each module you will be assessed by a written post-module assignment (PMA). This typically requires 40 – 60 hours of work and consolidates your learning. Some modules will also include an in-module individual or group assessment or test.
9 x Post Module Assignments (3,000 – 4,000 words each) (50% of Masters credit).
20,000 dissertation (50% of Masters credit).
For graduates of Innovation and Entrepreneurship, the expectation is that you will establish your own business. The skills you have gained will also be valuable for a wide variety of existing businesses who wish to move into new product and service.
Recent graduates have started-up companies in a wide range of sectors including food & drink, music, delivery, education, marketing, media, manufacturing and hospitality.
Many other IAE graduates go into employment in a wide range of roles, particularly in business development, before launching their start-ups.
Full-time: 1 year
2:ii undergraduate degree (or equivalent)
English Language requirements
Department of study
Location of study
University of Warwick
Find out more about fees and funding.