Explore our Marketing Leadership taught Postgraduate Diploma.

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PGA / PGCert / PGDip

PGA: 4 days / PGCert: 12 days / PG Dip: 1 year part-time

September 2023

Warwick Business School

WBS London, The Shard

The Executive Diploma in Marketing Leadership has been expertly designed for business leaders and senior managers. Study at Warwick Business School at The Shard, and learn how to become a great marketing leader.

Enhance your strategic marketing knowledge and expertise. Learn how to become a great marketing leader in your company, from some of the leading experts in marketing theory and practice.

With various study options available to you as part of The Warwick Leadership Pathways you can choose to study a single Postgraduate Award, build up to a Postgraduate Certificate or a full Diploma allowing you to design your own development experience. Whether you’re looking for a quick up-skill, or a longer-term leadership journey, you can choose the path that best suits your personal needs.

Each individual Award, Certificate and Diploma is fully-accredited by the University of Warwick, meaning you walk away with a recognised postgraduate qualification.

Executive level learning at The Shard

WBS’s London location on the 17th and 13th floors of the iconic Shard building, in the heart of one of the world’s most cosmopolitan cities, combines facilities specifically designed for executive-level learning, with easy access to London’s international airports and transport hubs.

Teaching

• Peer networks and debate: Questioning, discussion, and debate with a support network of peers as well as truly interactive relationships with teaching faculty
• Bespoke distance learning platform: Inter-modular support from the my.wbs platform, which is used to deliver our Distance learning MBA
• Guest speakers and practitioners: relevant and relate-able speakers from industry and practice will feature within each individual module
• Personal development and action learning: Utilising reflective practice, psychometric tools and analysis as well as learning through doing.

This Diploma cohorts typically consist of between 15 and 20 participants.

Four full-day workshops per module.

You will be required to complete written assessments, plus a further strategic project. All assignments are designed to be directly related to your own organisational context and challenges. In order to gain the qualification of Postgraduate Diploma awarded by the University of Warwick, you will need to attend all four taught modules, and pass the assessment in each module and your project.

Minimum requirements

Participants who will gain most from the programme may be facing strategic challenges within their organisation which need outside inputs and new thinking, and/or who wish to address areas within their own development to help them get to the next level of performance. Applications are encouraged from a wide cross-section of industry sectors, both commercial and non-profit/public sector, and business functions.

Applications are welcomed from candidates who can demonstrate that their experience and responsibilities will allow them to take an active part in discussions and benefit fully from the programme.

Successful applicants are expected to have at least 5 years of management experience that reflects the contribution and impact they have made as a leader in their career so far. Final admission decisions will be made by the Programme Director and Admissions Committee.

• Band B
• IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above

All of our courses are delivered in English so, if English is not your first language, you have not graduated from an English speaking university or worked in an English speaking environment for at least two years you must demonstrate a minimum overall standard in the following recognised tests of English. The certificate will be required as evidence.

There are no additional entry requirements for this course.

If you choose to study the Executive Diploma in Marketing Leadership you will study four modules over four days at WBS London, The Shard.

Modules

• Marketing Strategy and Planning
• Enhancing Customer Centricity and the Customer Voice
• Driving Digital Transformation within Sales
• Innovation Strategy, Process, and Culture.

You can also choose to study any of the above modules indvidually as a Postgraduate Award with variable start dates throughout the year. These Postgraduate Awards run across four days of face-to-face teaching at our London base in The Shard, with a six week window to complete your assignments. Successful completion of three Postgraduate Awards will grant you a Postgraduate Certificate.

Read the module descriptions for this course on the Warwick Business School website.

Optional Modules

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