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Creative and Media Enterprises (MA) (2021 Entry)

Picture of theatre students



  • Course Code
  • P-W4P4
  • Course Type
  • Postgraduate Taught
  • Qualification
  • MA
  • Duration
  • Full-time: 1 year
  • Part-time: 2 years
  • Location of Study
  • University of Warwick


The MA in Creative and Media Enterprises was the first in the UK to examine the business of creativity by focusing on the special relationship between creativity, strategic management and cultural entrepreneurship. The University of Warwick facilitates an entrepreneurial and strategic approach to managing creative business, people and ideas across the creative and media industries.


In this programme you will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to consider a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries. You will also develop your understanding of intellectual property and its strategic and regulatory significance within the creative and media industries. This course will invite you to critically reflect on the theories and ideas that shape industry practice, and help you to tackle the real challenges of running a creative business.


Core Modules

  • Major Project
  • Creativity and Organisation
  • Managing Intellectual Property
  • Research Design

Optional Modules

You will also complete three optional modules from a list available to all taught Master's students within the Centre.

Previously, these modules have included:

  • Marketing and Markets
  • Cultural Entrepreneurship
  • The Global Audience

As one of your three options, you may also choose the bespoke applied management module for this MA: Creative Business Project. This module gives you the opportunity to apply your learning in practice- or industry-related contexts.


Teaching
You will learn in an international environment through interaction with academic experts and industry practitioners. The core modules are taught through a combination of lectures, workshops and student-led presentations and discussions. These sessions are complemented by self-directed learning and access to resources and activities in a virtual learning environment. Depending upon your selection of Optional Modules you will also have the opportunity to apply your learning in a professional context. The course is designed to facilitate participation and critical self-reflection.

Contact Hours
Typical contact hours range between 6 to 10 hours each week for core teaching – this excludes additional tutorials, workshops, and research seminars.

Class Sizes
There are between 20 to 25 students on each of the four taught Master's courses.

Assessment

  • All coursework
  • Written assignments come in a variety of forms: essays, case studies, evaluations, reports, proposals, portfolios and business plans.
  • Group presentations and tasks, and creative and practical projects
  • A major project (written dissertation of 12,000 words) on a research topic of your choice

Minimum requirements 2:i undergraduate degree (or equivalent) in a related subject

English Language requirements Band B
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above

International Students
We welcome applications from students with other internationally recognised qualifications. For more information please visit the international entry requirements page.


For up-to-date information concerning fees, funding and scholarships for Home, EU and Overseas students please visit Warwick's Fees and Funding webpage.

Additional course cost

For all MA courses, the cost of field trips or off-campus assignments are estimated to cost between £100-£200, although this will depend on which option module has been chosen or the nature of a project or placement undertaken for an applied management module.


Graduates from these courses have gone on to work in television, film, communications, data analysis, theatre, museums, art galleries, events, festivals, UN agencies, NGOs, charities, arts and educational organisations, research, PR, publishing and have even set up their own businesses. They have gone on to work for employers including: Acacia Avenue, Barclaycard, BBC, British Embassy, Bankside Films, The Economist, EMEA, Facebook, Fox Networks Group, Global Influencer, ‘Squared’ at Google, The Academy of Urbanism, OVO, Penguin Random House and Sky.

Our School has a dedicated professionally qualified Senior Careers Consultant offering impartial advice and guidance together with workshops and events throughout the year. Previous examples of workshops and events include:

  • Discovering Careers in the Creative Industries
  • Careers in Radio Film and Television
  • Warwick careers fairs throughout the year
  • A history and DIY Guide to setting up and running a Theatre Company

There are a number of different ways to visit the University of Warwick throughout the year. We host bespoke PG visits, where you can talk directly with your chosen department and explore our campus through a personalised tour. Some departments also host their own events and open days, where you can learn more about your department or course of study. To find out more about all of these opportunities, visit our Postgraduate Visits page.