Explore our Business with Marketing taught Master's degree.

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P-N1F3

MSc

1 year full-time

23 September 2024

Warwick Business School

University of Warwick

Our MSc Business with Marketing course has been expertly designed for those interested in using the foundations of business to innovate in the world of marketing. Join Warwick Business School, ranked 6th most targeted University by top employers (The Graduate Market in 2022 Report), and learn from our expert lecturers. Gain a grounding in business while specialising in marketing.

This MSc offers you the opportunity to study key business areas, whilst specialising in the field of marketing. Modules taught by our expert lecturers will give you a grounding in the foundational areas of business, as well as offering you the chance to gain specific insight through marketing modules of your choosing.

There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the dissertation enables you to test and apply the techniques and theories you have gained.

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional optional module and our applied Business in Practice module.

Skills from this degree

• Leave with a grounding in business and specialist marketing knowledge
• Become an expert in your own areas of interest with our range of optional modules
• Showcase your learnings in practice with the applied Business in Practice module
• Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.

To complete your degree, you will have the option to choose between the Dissertation or Business in Practice route:

Dissertation route

If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the dissertation enables you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout and will usually submit your dissertation in early September. The Research Methodology module will help prepare you for the dissertation.

In total, you will study eight core modules and one optional, and complete the Research Methodology module and a dissertation.

Business in Practice route

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with two additional optional modules and our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.

In total, you will study eight core modules, two optional modules and also complete the compulsory Business in Practice capstone module.

The typical class size for this course is around 125 students.

Students on this MSc will typically receive between 27 and 30 contact hours per module.

Assessment on the course will be comprised of a mix of exams, individual and group work, and tests.

Your timetable

Your personalised timetable will be complete when you are registered for all modules, core and optional, and you have been allocated to your lectures, seminars and other small group classes. Your core modules will be registered for you, and you will be able to choose your optional modules when you join us.

There may be events taking place in the evenings. Classes may run up to 7pm, and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.

This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.

2:1 undergraduate degree (or equivalent).

This course will suit a wide variety of candidates looking to break into business, and we welcome applicants from all academic fields.

• Band B
• IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.

There are no additional entry requirements for this course.

Marketing
Gain a conceptual grounding of the core principles of marketing, as well as an understanding of the marketing environment faced by managers.

Strategic Marketing
Learn to identify and address major strategic marketing issues faced by organisations.

Global Branding
Consider the elements behind creating a great brand in the global era.

Service Marketing
Learn practical tools for managing the customer experience, and consider how service and value creation should be at the core of marketing activity.

Foundations of Financial & Management Accounting
Gain a comprehensive introduction to financial reporting and management accounting.

Quantitative Methods for Business
The module will equip you with an understanding of descriptive/inferential statistics and data presentation and enable you to apply the major tools needed for MSc level study and for the use of data analysis in the workplace.

Strategy Analysis and Practice
This module will provide you with a foundation for, and a critical assessment of, theoretical and empirical approaches to strategy.

Fundamentals of Economic Behaviour
Get an introduction to fundamental economic concepts.

Marketing through Social Media
This module develops an understanding of how brand managers can access and use social media channels as part of their marketing strategy in order to build brand presence and maintain relevance in the life of their customers.

Digital Marketing Technology & Management
This module aims to provide an overview about how today's firms use digital marketing technologies to achieve their business objectives.

Digital Working & Organisational Transformation
You'll gain a broad understanding of the tools and organisational arrangements driving the shift towards digital working, and learn the techniques and frameworks to operate effectively in this more dynamic and fluid work environment.

Behavioural Economics
You'll be introduced to the ways in which economists and psychologists have used behavioural theories and experimental methods to provide extensions to, or alternatives to, the conventional economic wisdom covered in the Fundamentals of Economic Behaviour module.

People & Organisations
Get an introduction to the principles, theories and research underlying the academic disciplines concerning the behaviour, leadership and management of people and organisations.

Big Data Analytics
This module will cover a wide range of cutting edge research in Big Data Analytics, with a particular focus on the extensive value of data from the Internet, much of which is freely available if you have the skills to mine it.

International Business
Build on your knowledge of the global economic and business environment and link this to strategies for managing in changing global contexts.

Read the module descriptions for this course on the Warwick Business School website.Link opens in a new window