Explore our e-Business Management taught Master's degree.

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P-H1S4

MSc

1 year full-time

30 September 2024

WMG (Warwick Manufacturing Group)

University of Warwick

Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that business profitability, optimised communication, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Data Science and Digital Operations; e-Commerce and Digital Analytics; Digital Marketing; and Digital Technology Management.

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis. 

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

The four e-Business specialisms are:

• Data Science and Digital Operations
• e-Commerce and Digital Analytics
• Digital Marketing
• Digital Technology Management

You can find the modules for each specialism under the ‘modules’ tab.

This course has two components – a taught component accounting for two-thirds of your time and effort, and a research component each accounting for one-third.

For the taught component, we blend lectures with seminars, syndicate exercises, simulations, and case studies. Many modules are taught in small classes to facilitate and encourage interaction. Others practice large-scale lectures, which are then supported by small class seminar and group activities.

Our module leaders have extensive industry experience. Guest speakers from industry also contribute regularly, bringing real-world insight into your learning experience.

In addition to your taught modules, you will undertake a major project as part of your Master's degree. This is nominally 600 hours (60 CATS points) of learning, mainly taking place during the Spring and Summer terms. You will be expected to engage regularly with your Project Supervisor and to provide progress updates and drafts of your work to an agreed schedule.

Overall, this course can accommodate over 300 students, divided into smaller teaching classes for the specialisms.

Module delivery patterns vary, but most will be delivered in a short learning block of up to 4 weeks, allowing your focus to be on one module at a time. Each module nominally accounts for 150 hours, which includes scheduled classroom time and online sessions as well as your independent study and assessments.

The Study, Professional and Analytical Skills (SPA) Module also consists of 150 hours of learning and is purposefully designed to meet the complex learning and professional needs of postgraduate students. The module is taught across the year, and is composed of three interlinked yet distinctive learning strands: Study Skills, Professional Skills, and Analytical Skills. SPA is a blended module, which runs asynchronously and synchronously with the student learning journey, providing a programme of carefully designed learning activities, materials, and resources.

Modules are predominantly assessed by way of written Post Module Assignments (PMA), but assessment can also be in other formats. Most modules will also have a degree of In-Module Assessment (IMA), which will vary by module and may take the form of presentations, on-line tests, self-reflection or a range of other methods.

For the research component, you will undertake a major research project. Project submission is likely to include both a written and a presentation element, accounting for 33% of your overall academic grade.

Your timetable

Core modules will be allocated to students at the end of the first week of term - you will then be able to view your individual module schedule for the rest of the year via the WMG module selection system.

Modules will include scheduled classroom time and online sessions as well as your independent study and assessments, and will usually be delivered within a 4 week timeframe. Occasional classes and study skills sessions may be held at weekends or in the evenings.

As a Master's student, you are expected to manage your own time appropriately. On average, you are expected to commit 38-40 hours of study each week, in order to successfully achieve your Master’s degree.

This is a full-time postgraduate course - undergraduate term dates do not apply. Whilst there are no holidays as such, there will be no teaching scheduled when the University is officially closed, during the two weeks over Christmas and New Year.

2:1 undergraduate degree (or equivalent) in a range of disciplines relevant to your chosen specialism. These may include IT, media, communications, business, data, science or technology related subjects.

Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience.

• Band A
• IELTS overall score of 6.5, minimum component scores not below 6.0

Candidates with professional experience should include their CV with their application.

The following topics are covered in each e-Business Management specialism:

Data Science and Digital Operations specialism

• e-Business Fundamentals
• Enterprise e-Commerce Solutions
• IT Infrastructure and Management
• Big Data Analytics and Optimisation
• Machine Learning and Data Engineering
• Problem Solving with Statistics
• Digital and Data Science Consultancy
• Study, Professional and Analytical Skills

e-Commerce and Digital Analytics specialism

• e-Business Fundamentals
• Enterprise e-Commerce Solutions
• Digital Development with Python
• Digital Entrepreneurship and Financing
• Big Data, Analytics and Optimisation
• Agile Project Management and Consultancy
• Digital Retail Operations
• Study, Professional and Analytical Skills

Digital Marketing specialism

• e-Business Fundamentals
• Digital Marketing Strategy and Management
• Customer Experience and Consumer Insight
• Creating a Digital Brand
• Digital Analytics and Marketing Technology
• Digital Retail Strategy
• Digital Marketing Campaigns
• Study, Professional and Analytical Skills

Digital Technology Management specialism

• e-Business Fundamentals
• Technology Management
• Digital Product Development with Cloud
• Emerging Technologies for Business
• Managing Innovation and Change
• Systems Thinking and Systems Engineering
• Digital Consultancy
• Study, Professional and Analytical Skills

Read the module descriptions for this course on WMG's website.Link opens in a new window