Creative and Media Enterprises MA

Find out more about our Creative and Media Enterprises Master's degree at Warwick

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MA

1 year full-time;
2 years part-time (Home/EU)

29 September 2025

Centre for Cultural and Media Policy Studies

University of Warwick

The MA in Creative and Media Enterprises was the first in the UK to examine the business of creativity by focusing on the special relationship between creativity, strategic management and cultural entrepreneurship. The course facilitates an entrepreneurial and strategic approach to managing creative business, people, and ideas across the creative and media industries.

In this programme you will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to consider a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries.

You will also develop your understanding of entrepreneurship and intellectual property and its strategic and regulatory significance within the creative and media industries. This course will invite you to critically reflect on the theories and ideas that shape industry practice and help you to tackle the real challenges of running a creative business.

You will learn in an international environment through interaction with academic experts and industry practitioners.

The core modules are taught through a combination of lectures, workshops and student-led presentations and discussions. These sessions are complemented by self-directed learning and access to resources and activities in a virtual learning environment.

The course is designed to facilitate participation and critical reflection and in some modules you will have the opportunity to apply your learning in a professional context.

We traditionally limit class size to 20-35 students on each of the three taught Master's courses.

Typical contact hours range between 6 to 10 hours each week for core teaching – this excludes additional tutorials, workshops, and research seminars.

• All coursework
• Written assignments come in a variety of forms: essays, case studies, evaluations, reports, proposals, portfolios and business plans
• Group presentations and tasks, and creative and practical projects
• A major project (written dissertation of 12,000 words) on a research topic of your choice

Additional course costs

For all MA courses, the cost of field trips or off-campus assignments are estimated to cost between £100-£200, although this will depend on which option module has been chosen or the nature of a project or placement undertaken for an applied management module.

Reading Lists

If you would like to view reading lists for current or previous cohorts of students, most departments have reading lists available through Warwick Library on the Talis Aspire platform.

You can search for reading lists by module title, code or convenor. Please see the modules tab of this page or the module catalogue.

Please note that some reading lists may have restricted access or be unavailable at certain times of year due to not yet being published. If you cannot access the reading list for a particular module, please check again later or contact the module’s host department.

Your timetable

Your personalised timetable will be complete when you are registered for all modules, compulsory and optional, and you have been allocated to your lectures, seminars and other small group classes. Your compulsory modules will be registered for you and you will be able to choose your optional modules when you join us.

2:1 undergraduate degree (or equivalent) in a related subject.

• Band B
• IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.

There are no additional entry requirements for this course. However, we may ask applicants to write a short essay, attend an interview, or respond to a set of questions.

There are five core modules, which also includes a course specific applied management module. The bespoke applied management module for this MA is ‘Creative Business Project’. This module gives you the opportunity to apply your learning in practice- or industry-related contexts.

Copy for Creativity and Entrepreneurship when the module code is known

This module will examine two distinct entities – the individual creative entrepreneur and their creative ideas. We will study the entrepreneurial processes that turn ideas to businesses. In assessing the entrepreneurial processes, we will examine the role of intellectual property, the currency of the creative sectors and how value is created in the creative and media enterprises. We will explore the confluence and conflicts between different creative, commercial and legal imperatives for creative entrepreneurs through case studies, seminars, and presentations by visiting experts.

All students will take one optional module.

Read more about the MA in Creative and Media Enterprises on the Centre's website.Link opens in a new window

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