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e-Business Management MSc

0a

Find out more about our e-Business Management taught Master's degree at Warwick

10

e-Business Management students at the University of Warwick

2a

P-H1S4

2b

MSc

2c

1 year full-time

2d

29 September 2025

2e

WMG (Warwick Manufacturing Group)

2f

University of Warwick

3a

Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that profitability, efficiency, customer experience, business transformation, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Data Science and Analytics; Digital Technology Management and Consultancy; e-Commerce and Digital Analytics; and Digital Marketing.

3b

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis. 

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialist routes through the course, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

The four e-Business specialisms are:

Data Science and Analytics

Digital and data technologies have rapidly become some of the most important assets of the modern organisation, bringing both challenges and opportunities. These two areas have a symbiotic relationship: a business’ digital platforms generate volumes of valuable data, whilst the analysis of this data enables a business to further develop, personalise and optimise these platforms. On this specialism, you will develop skills and knowledge in areas such as Big Data, Statistics, Analytics and Machine Learning, whilst at the same time building a working knowledge of the tools and techniques used to devise and maintain effective digital platforms.

Digital Technology Management and Consultancy

Technology Management is of strategic importance to companies and governments worldwide and is essential for national competitiveness and prosperity. This specialism focuses on emerging and evolving technologies and the approaches, tools and techniques to manage these technologies in a global, collaborative environment. You will gain expertise in managing the development, acquisition and operation of technology within a business environment. You’ll understand digital technology and transformation; analyse existing industries, develop business models, and hone consultancy skills.

e-Commerce and Digital Analytics

Global e-commerce is booming and many companies are rethinking their e-commerce strategy, whether that is by entering the online retail environment for the first time, or by re-evaluating their current online setup. E-Commerce enables businesses to expand their operations by reaching customers world-wide, and this specialism will provide a comprehensive understanding of how to implement effective e-Commerce solutions from both a technical and a business perspective. It is suitable for candidates looking to create their own e-commerce business, move into a consultancy role, or manage the e-commerce activities of a well-established business.

Digital Marketing

Digital Marketing plays an important role in the success of businesses, both large and small. Through digital marketing channels and techniques, businesses are able to reach customers in a cost-effective way, which is both scalable and measurable. Digital marketing enables businesses to communicate with customers at every stage or their journey, to make informed decisions about messaging, to better understand customers’ needs, and to maintain strong customer relationships. Through this specialism you will learn to effectively utilise digital marketing channels to deliver successful campaigns and will explore the use of cutting-edge technologies and techniques for analysing customer data and achieving digital transformation throughout the organisation.

You will find the modules for each specialism under the ‘modules’ tab.

3d

This course has two components – a taught component accounting for two-thirds of your time and effort, and a research component each accounting for one-third.

For the taught component, we blend lectures with seminars, syndicate exercises, simulations, and case studies. Many modules are taught in small classes to facilitate and encourage interaction. Others practice large-scale lectures, which are then supported by small class seminar and group activities.

Our module leaders have extensive industry experience. Guest speakers from industry also contribute regularly, bringing real-world insight into your learning experience.

In addition to your taught modules, you will undertake a major project as part of your Master's degree. This is nominally 600 hours (60 CATS points) of learning, mainly taking place during the Spring and Summer terms. You will be expected to engage regularly with your Project Supervisor and to provide progress updates and drafts of your work to an agreed schedule.

3e

Overall, this course can accommodate over 300 students, divided into smaller teaching classes for the specialisms.

3f

Module delivery patterns vary, but most will be delivered in a short learning block of up to 4 weeks, allowing your focus to be on one module at a time. Each module nominally accounts for 150 hours, which includes scheduled classroom time and online sessions as well as your independent study and assessments.

The Study, Professional and Analytical Skills (SPA) Module also consists of 150 hours of learning and is purposefully designed to meet the complex learning and professional needs of postgraduate students. The module is taught across the year, and is composed of three interlinked yet distinctive learning strands: Study Skills, Professional Skills, and Analytical Skills. SPA is a blended module, which runs asynchronously and synchronously with the student learning journey, providing a programme of carefully designed learning activities, materials, and resources.

3g

This course uses a variety of assessment methods across modules. These may include reports (both topic based and reflective), individual and group presentations, essays, critical evaluation or commentary pieces, case study exercises, simulation reports, business or consultancy reports, online tests, and video presentations.

Assessments have been designed not only to assess your achievement in meeting the course learning outcomes in an academically sound manner, but also contribute to preparing you with the requisite competencies required for employment.

 

For the research component, you will undertake a major research project. Project submission is likely to include both a written and a presentation element, accounting for 33% of your overall academic grade.

Reading lists 

If you would like to view reading lists for current or previous cohorts of students, most departments have reading lists available through Warwick Library on the Talis Aspire platform.

You can search for reading lists by module title, code or convenor. Please see the modules tab of this page or the module catalogue.

Please note that some reading lists may have restricted access or be unavailable at certain times of year due to not yet being published. If you cannot access the reading list for a particular module, please check again later or contact the module’s host department.

Your timetable

Core modules will be allocated to students at the end of the first week of term - you will then be able to view your individual module schedule for the rest of the year via the WMG module selection system.

Modules will include scheduled classroom time and online sessions as well as your independent study and assessments, and will usually be delivered within a 4 week timeframe. Occasional classes and study skills sessions may be held at weekends or in the evenings.

As a Master's student, you are expected to manage your own time appropriately. On average, you are expected to commit 38-40 hours of study each week, in order to successfully achieve your Master’s degree.

This is a full-time postgraduate course - undergraduate term dates do not apply. Whilst there are no holidays as such, there will be no teaching scheduled when the University is officially closed for staff, during the two weeks over Christmas and New Year.

4a

2:1 undergraduate degree (or equivalent) in a range of disciplines relevant to your chosen specialism. These may include IT, communications, business, data science or technology related subjects.

Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience.

4b

  • Band A
  • IELTS overall score of 6.5, minimum component scores not below 6.0

4c

Candidates with professional experience should include their CV with their application.

5b