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Marketing & Strategy MSc
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Find out more about our Marketing & Strategy taught Master's degree at Warwick
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P-N500
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MSc
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1 year full-time
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23 September 2025
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Warwick Business School
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University of Warwick
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MSc Marketing and Strategy gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 7th in the world and 2nd in the UK (QS Business Masters in Marketing Rankings 2025), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles.
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Planning for a career in marketing or strategic management, brand management, or maybe business planning in a management consultancy or a marketing agency? Do you want to challenge the status quo and make a difference?
Studying at Warwick Business School, ranked 7th in the world and 2nd in the UK (QS Business Masters in Marketing Rankings 2025), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles. Our unique combination of teaching, interaction with experts, and exposure to the latest contemporary content provides students with a platform to apply learned techniques to ‘real-world’ scenarios. Students undertaking the MSc Marketing & Strategy will gain the creative and analytical skillset needed to flourish in their career.
Throughout this course, you’ll critically assess how best to utilise marketing at the heart of organisational strategy. The intrinsically linked strands of this degree enhance your understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles, thereby furthering company development. This course equips the changemakers of the future.
Skills from this degree
- Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
- Gain a real-life industry perspective from regular guest speakers and case studies
- Become a specialist in Marketing, Strategy, or both
- Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.
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The modules for MSc Marketing & Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.
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The typical class size for this course is around 210 students.
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Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.
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The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.
Dissertation route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.
You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.
The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.
In total you will study six core modules, three marketing and/or strategy related optional modules, and complete your dissertation.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.
In total, you will study six core modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the complusory Business in Practice capstone module.
Your timetable
Your personalised timetable will be complete when you are registered for all modules, core and optional, and you have been allocated to your lectures, seminars and other small group classes. Your core modules will be registered for you and you will be able to choose your optional modules when you join us.
There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.
This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.
Reading lists
If you would like to view reading lists for current or previous cohorts of students, most departments have reading lists available through Warwick Library on the Talis Aspire platform.
You can search for reading lists by module title, code or convenor. Please see the modules tab of this page or the module catalogue.
Please note that some reading lists may have restricted access or be unavailable at certain times of year due to not yet being published. If you cannot access the reading list for a particular module, please check again later or contact the module’s host department.
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2:1 undergraduate degree (or equivalent). This course will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.
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- Band B
- IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
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There are no additional entry requirements for this course.
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You will choose one of the following modules: