Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.

Please refer to the WBS website for more details.

Core Modules

• Critical Issues in Marketing
• Strategic Management
• Negotiation
• Strategic Leadership and Ethics
• Market Research
• Marketing and Strategy Analytics
• Dissertation or Business in Practice

Optional Modules

Previously, a selection of the following options have been offered:

• Branding, Marketing Communications and Design
• Creating Value with Marketing Experiences
• Problem Solving in Organisations
• Driving Innovation and Entrepreneurship through Marketing and Strategy
• Marketing with Digital Disruption and Transformation
• Business Across Borders: Global Issues in Marketing and Strategy
• Mergers and Acquisitions
• Strategy in Practice
• Financial Aspects of Marketing and Strategy

Teaching

The modules for MSc Marketing and Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.

Contact Hours

Each module will have between 27 and 35 hours of contact time, which will usually mean one three-hour session per week for one term, per module. Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.

Assessment

The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.

Dissertation route

If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.

You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.

The second option is to undertake a piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.

In total you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation.

Business in Practice route

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.

In total you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.

Skills from this degree

• Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
• Gain a real-life industry perspective from regular guest speakers and case studies
• Become a specialist in Marketing, Strategy, or both
• Put your learnings into practice with the applied Business in Practice module
• Access to dedicated CareersPlus service with specialist careers coaches

Minimum requirements 2:i undergraduate degree (or equivalent) in a related subject

English language requirements Band B
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above

International Students
We welcome applications from students with other internationally recognised qualifications. For more information please visit the international entry requirements page.

For up-to-date information concerning fees, funding and scholarships for Home, EU and Overseas students please visit Warwick's Fees and Funding webpage.

Additional Course Costs

Warwick offers further information on expected living costs.

This course may also include additional costs.

Scholarships

We have over £1 million of WBS Scholarships available to the strongest candidates to our Master’s courses. You will automatically be considered for a WBS Scholarship upon submitting your course application. Scholarship awards range from 15% of your tuition fee to a maximum of 50% for exceptional candidates.

Graduates from these courses have gone on to work for employers including: Accenture, Amazon, Arup, BAE Systems, BNP Paribas, CitiBank, Deloitte, Delphi, European Central Bank, GlaxoSmithKline, IBM, Morgan Stanley, Nielsen, Rolls-Royce, Shell, UBS and Unilever. They have pursued roles such as: actuaries; business and financial project management professionals; chief executives and senior officials; economists, estimators, valuers and assessors, finance and investment analysts and advisers, investment/merchant bankers and taxation experts.

WBS CareersPlus service
We offer you a comprehensive pre-arrival, student, and alumni careers service. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.

There are a number of different ways to visit the University of Warwick throughout the year. We host bespoke PG visits, where you can talk directly with your chosen department and explore our campus through a personalised tour. Some departments also host their own events and open days, where you can learn more about your department or course of study. To find out more about all of these opportunities, visit our Postgraduate Visits page.