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Marketing and Strategy - MSc (Full-Time, 2019 Entry)

Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.Teaching illustrates the application of learned techniques to real situations.

Please refer to our website for more details.

Related Degrees:

Core Modules

If you would like to view detailed descriptions for the core modules on this course, please visit this page.

  • Critical Issues in Marketing
  • Strategic Management
  • Negotiation
  • Strategic Leadership & Ethics
  • Market Research
  • Marketing & Strategy Analytics

Optional Modules

We offer a range of optional modules which reflect the research strengths of WBS across the business and management disciplines. Please note that module availability may vary and that your first choice may not be guaranteed.

If you would like to view the full list of optional modules available, please visit this page.


The modules for MSMS vary in terms of teaching, but will be a mixture of lectures and seminars; assessment will be through group work, assignments and exams.

    Contact Hours:

    Contact hours are typically between 27 and 30 hours and delivery of modules varies – some are taught over 9-10 weeks, others are delivered in an intensive 5-day block.


    Assessment is a mixture of group and individual assessments.

    Our graduates have gone on to work for organisations including:

    • Bentley Motors
    • Coca-Cola
    • Saatchi & Saatchi
    • Thorntons

    They have progressed into roles such as:

    • Marketing Consultant
    • Marketing Trainee
    • Client Servicing
    • Brand Marketing

    Visit the WBS events webpages to discover Masters events taking place at Warwick Business School.

    To Visit Warwick...

    There are a number of different ways to visit the University of Warwick throughout the year. We host bespoke PG visits, where you can talk directly with your chosen department and explore our campus through a personalised tour. Some departments also host their own events and open days, where you can learn more about your department or course of study. To find out more about all of these opportunities, visit our Postgraduate Visits page.

    Essential information

    Course Code



    Full-time: 1 year

    (September 2019 - September 2020)

    Entry Requirements

    2:i undergraduate degree (or equivalent) in a related subject.

    English Language Requirements

    Band B

    IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.

    Department of Study

    Warwick Business School

    Location of Study

    University of Warwick

    Course Fees

    See Student Finance


    We have over £2million of WBS Scholarships available to the strongest candidates to our Master’s courses. You will automatically be considered for a WBS Scholarship upon submitting your course application. For details of scholarships please visit our website.

    Additional Course Costs

    No additional course costs.

    Find out more about fees and funding on the University website.


    How to Apply

    Department website

    Get a PG Prospectus


    This information is applicable for 2019 entry.