Marketing and Strategy MSc demonstrates marketing as a core of company strategy. Studying at Warwick Business School, ranked 3rd in the UK*, you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles.
*By QS Business Masters Rankings 2019.
Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.
Please refer to the WBS website for more details.
- Critical Issues in Marketing
- Strategic Management
- Strategic Leadership and Ethics
- Market Research
- Marketing and Strategy Analytics
- Dissertation or Business in Practice
Previously, a selection of the following options have been offered:
- Branding, Marketing Communications and Design
- Creating Value with Marketing Experiences
- Problem Solving in Organisations
- Driving Innovation and Entrepreneurship through Marketing and Strategy
- Digital Disruption and Transformation for Marketing
- Business Across Borders: Global Issues in Marketing and Strategy
- Mergers and Acquisitions
- Strategy in Practice
- Financial Aspects of Marketing and Strategy
The modules for MSc Marketing and Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.
Each module will have between 27 and 35 hours of contact time, which will usually mean one three-hour session per week for one term, per module. Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.
The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.
Skills from this degree
- Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
- Gain a real-life industry perspective from regular guest speakers and case studies
- Become a specialist in Marketing, Strategy, or both
- Better understand the gap between academia and industry by attending the Marketing Insight Series, gaining insight into the world of marketing, and marketing careers, from top industry speakers
- Put your learnings into practice with the applied Business in Practice module
- Access to dedicated CareersPlus service with specialist careers coaches
Minimum requirements 2:i undergraduate degree (or equivalent) in a related subject
English language requirements Band B
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above
We welcome applications from students with other internationally recognised qualifications. For more information please visit the international entry requirements page.
10% Alumni Discount Scheme
If you are a Graduate of the University of Warwick and are of home or overseas fee status, you will be able to access a 10% tuition fee discount on this course.
Graduate Award Scheme 2020
We want to reward our loyal students and graduates of Warwick during a time like no other. We are introducing our prestigious Warwick Graduate Award Scheme for 2020 entry. You could be eligible for 50% off tuition fees. You will be automatically considered if you apply and accept your place by 31 July 2020.
Additional Course Costs
Warwick offers further information on expected living costs.
This course may also include additional costs.
We have over £2 million of WBS Scholarships available to the strongest candidates to our Master’s courses. You will automatically be considered for a WBS Scholarship upon submitting your course application. Scholarship awards range from 25% of your tuition fee to a maximum of 50% for exceptional candidates.
For up-to-date information concerning fees, funding and scholarships for Home/EU and Overseas students please visit Warwick's Fees and Funding webpage.
Graduates from these courses have gone on to work for employers including: Accenture, Amazon, Arup, BAE Systems, BNP Paribas, CitiBank, Deloitte, Delphi, European Central Bank, GlaxoSmithKline, IBM, Morgan Stanley, Nielsen, Rolls-Royce, Shell, UBS and Unilever. They have pursued roles such as: actuaries; business and financial project management professionals; chief executives and senior officials; economists, estimators, valuers and assessors, finance and investment analysts and advisers, investment/merchant bankers and taxation experts.
WBS CareersPlus service
We offer you a comprehensive pre-arrival, student, and alumni careers service. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.
There are a number of different ways to visit the University of Warwick throughout the year. We host bespoke PG visits, where you can talk directly with your chosen department and explore our campus through a personalised tour. Some departments also host their own events and open days, where you can learn more about your department or course of study. To find out more about all of these opportunities, visit our Postgraduate Visits page.