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e-Business Management (MSc) (2021 Entry)

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  • Course Code
  • P-H1S4
  • Course Type
  • Postgraduate Taught
  • Qualification
  • MSc
  • Duration
  • Full-time: 1 year
  • Department of Study
  • WMG
  • Location of Study
  • University of Warwick


Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that business profitability, optimised communication, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Digital and Data Science; e-Commerce and Digital Analytics; Digital Marketing; and Digital Consultancy and Entrepreneurship.


This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You’ll develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.


The following topics are covered in each e-Business Management specialism:

Digital and Data Science specialism

  • e-Business Fundamentals
  • Enterprise e-Commerce Solutions
  • Cloud Native Computing
  • Big Data Technology and Visualisation
  • Data Engineering with Python
  • Artificial Intelligence and Machine Learning
  • Digital and Data Science Consultancy
  • Study, Professional and Analytical Skills

e-Commerce and Digital Analytics specialism

  • e-Business Fundamentals
  • Enterprise e-Commerce Solutions
  • Digital Development with Python
  • Customer Experience and Consumer Insight
  • Big Data, Analytics and Optimisation
  • Agile Project Management and Consultancy
  • Supply Chain Integration and Finance
  • Study, Professional and Analytical Skills

Digital Marketing specialism

  • e-Business Fundamentals
  • Digital Marketing Strategy and Management
  • e-Customer Relationship Management
  • Creating a Digital Brand
  • Big Data and Marketing Technology
  • Digital Retail Strategy
  • Digital Marketing Campaigns
  • Study, Professional and Analytical Skills

Digital Consultancy and Entrepreneurship specialism

  • e-Business Fundamentals
  • Digital Consultancy
  • Digital Entrepreneurship and Financing
  • Digital Retail Strategy
  • Emerging Technologies for Business
  • Digital Marketing Strategy and Management
  • Supply Chain Integration and Finance
  • Study, Professional and Analytical Skills

Teaching

This course has two components – a taught component accounting for two-thirds of your time and effort, and a research component (dissertation) each accounting for one-third.

For the taught component, we blend lectures with seminars, syndicate exercises, simulations, and case studies. Each module is delivered intensively over one full week or two half weeks, and classes are deliberately kept small to encourage interaction. Larger scale lectures are delivered for some modules and are backed up by seminar and syndicate activities.

Our module leaders have extensive industry experience. Guest speakers from industry also contribute regularly, bringing real-world insight into your learning experience.

Assessment

At the end of each module, you will be given a Post Module Assignment (PMA) based on the learning objectives of that module. This is a piece of assessed written work which should take around 110 hours to complete. Most modules also have some in-module assessed work.

For the research component, each student undertakes a major individual project, which will develop your research and analytical skills and enable you to specialise. This project accounts for 33% of your overall credits and is submitted in the form of a dissertation of approximately 20,000 words.


Minimum requirements Mid 2:ii undergraduate degree (or equivalent) in an IT, media, communications, business, data, science or technology related discipline

English language requirements Band A
IELTS overall score of 6.5, minimum component scores not below 6.0

International Students
We welcome applications from students with other internationally recognised qualifications. For more information please visit the international entry requirements page.


For up-to-date information concerning fees, funding and scholarships for Home, EU and Overseas students please visit Warwick's Fees and Funding webpage.

Scholarships

The WMG Excellence Scholarship is a merit-based award open to offer-holders across all full-time WMG programmes. Over 50 scholarships ranging from 10% to 50% tuition fee discount will be awarded for 2021 entry.


Graduates from Cyber Security in WMG have gone on to work for a variety of employers including: Accenture, PWC, KPMG, Deloitte, IBM, Ministry of Defence, HP, Cisco, and Tata Consulting Services. They have pursued roles such as: Cyber Security Consultant, Information Security Analyst, Technology Analyst, IT Security & Governance Officer, Security Project Manager, Network Consulting Engineer, IT Risk and Resilience Manager, Senior Investigation Officer.

Our department has a dedicated professionally qualified Senior Careers Consultant offering impartial advice and guidance together with workshops and events throughout the year. Previous examples of workshops and events include:

  • Warwick careers fairs throughout the year
  • WMG Future Fest
  • Options in Engineering sector event
  • Careers for experienced hires
  • Careers in Cyber Security
  • Careers in healthcare
  • Careers in project management

There are a number of different ways to visit the University of Warwick throughout the year. We host bespoke PG visits, where you can talk directly with your chosen department and explore our campus through a personalised tour. WMG also organises events for prospective students including a weekly Live Chat so you can connect directly with the department to speak with staff and students from WMG. For more about university wide open days and tours, visit our Postgraduate Visits page.