Andrew is Associate Professor of Marketing and Divisional Teaching Director for Marketing at Nottingham University Business School where he teaches a wide range of marketing-related subjects that include Marketing Management, Consumer Behaviour, International Marketing, Environment of Business, Strategic Management, Innovation Management, and Marketing Consultancy. His teaching satisfaction averages 92% over the past three years. He has won teaching awards at Aston University and University of Warwick.

Andrew holds an MBA and an MA in Education, is a Fellow of the Chartered Institute of Marketing, and a Senior Fellow of the Higher Education Academy. He has worked in the Construction (1986-1989), Manufacturing (1989-2001) and Higher Education (since 2001) sectors. He held Business Development roles at Birmingham City University and University of Worcester. He began his teaching career with Aston University in 2010, and also teaches at Warwick Business School.