Skip to main content

Media and Creative Industries (BA) (Full-Time, 2020 Entry)

Media and Creative Industries (BA)

mediacreative_istock-660311458_clarity_filter.jpg



  • UCAS Code
  • P301
  • Qualification
  • BA
  • Duration
  • 3 years full-time
  • Entry Requirements
  • A level: ABB
  • IB: 34
  • (See full entry
  • requirements below)


The media and creative industries need multi-disciplinary skills, such as the ability to tell a story and use technology as a tool to take fresh ideas forward. If you want to determine your own path and collaborate with world-class media and creativity researchers alongside industry leaders then this course is designed to give you the knowledge, skills and aptitude for these diverse and exciting industries that are growing all over the world.


This course will move you through the foundations of theory and practice to focus on developing creative ideas. Having explored the breadth of the media and creative industries regionally, nationally and globally, you will then be able to follow your creative practice through lab work, collaboration and in response to industry briefs. You will be supported in your outward facing portfolio of creative work. In your second and third years, you will have the opportunity to work closely with the media and creative industries.

Within the framework of our research-led expertise on media, creativity, communication and cultural production, we offer innovative and dynamic teaching, technology and practice-led learning and assessment, with a strong focus on creativity and collaboration. The Centre’s vibrant extracurricular culture (alongside Theatre and Performance Studies, Creative Writing, Film and Television and History of Art) means you will be surrounded by many others who share your passion for media and creativity or see themselves managing and leading creative people to pioneer new ways of communicating. You will emerge from your course more entrepreneurial, more skilled, able to deliver on creative ideas while ensuring you are critical, well-researched and self-reflexive.

Because this course will prepare you for a graduate or freelance career in media, cultural and creative industries in the UK and beyond, it is structured as key steps of development that build upon one another. Throughout the whole course you will learn how to create value from your ideas; communicate your passion for media and culture; think critically, creatively, ethically and strategically about cultural values within media, creative and communications projects, industries and contexts. You will develop the ability to use your knowledge and understanding of creative, cultural and media processes as the basis for the examination of policy and ethical issues through critically informed competencies.

You will learn how to experiment, test, plan, research, develop, distribute, produce and commission creative and cultural work through Media Lab work across all three years; as well as understand the industrial, political, technological and social issues that underpin media and creative processes through Placement, Workplace Study or Residency. With this course you will have the opportunity in each of the three years to select a module from a number of departments at the university, thus expanding your opportunities for learning from other disciplines.

You will study three core strands across years 1, 2 and 3 (theory, practice, industry) that prepare you for working in media, cultural and creative industries. These modules build upon each other in preparation for your final year, in which you will immerse yourself in an industry of your choice. You will have the opportunity to be involved in regional and national industries and enterprise, and you will better understand the global flows of media, communication, creativity and culture through exposure to research and practice from around the world. Teaching and assessment is distinctive and dynamic, hands-on and creative, intellectual and rigorous.

Class size
Seminars, Media Labs and Industry Activities are taught in small classes (mostly 20-25) or as creative teams (4-8) or as 1-2-1 personal tutoring and professional mentoring. Online collaborative learning is a key aspect of creating and generating ideas quickly and collectively. The Centre is renowned for its ‘family feel’ and ‘open door’ policy, offering tailored tutoring where needed.

Contact hours
Lab-based work is intensive and practice based (in some cases a half day or all day with the lab available and tutors on hand as and when you need them). Research-based seminars are typically three hours once per week. Industry-led activities vary and may be off site. Modules may be augmented with guest speakers, evening work, screenings, workshops or other kinds of online and offline learning opportunities.

Assessment varies across modules and seeks to break down the boundaries between theory and practice. For example, subject specific skills and knowledge are delivered through practical modules Media Lab 1 and Media and Creative Industry Case Study and in research based modules Media, Culture and Creative Industries and Thinking Culture and Creativity. You are initially taught to demonstrate these skills and techniques individually and in teams and then produce your own research on your individual assignments (reports, case studies, essays and research papers) or in group assignments.

You will learn to manage your own time independently and then subsequently in groups to complete projects that demonstrate a collaborative working practice to reflect the media and creative industries. You are expected to apply a broad range of aspects/competencies to complex briefs, some of which will be proposed as live briefs by external clients.

Learning for employability will be found in the Media and Creative Industries Case Study, Placement and Residency. Research and practice-informed learning and teaching can be found in Media Lab 1 and 2. Moreover, you are required to produce academic analysis and research in the written work for modules focused on the latest research on creativity and media industries, as well as the written components of option modules chosen from other departments. The latter will allow you to further demonstrate the ability to evaluate and criticise received practices and opinions.

All modules have embedded employability skills as the Centre for Cultural and Media Policy Studies has decades of experience and connections with media, cultural and creative industries. The course offers industry-ready strand of learning, teaching and assessment through the core Industry modules.

Placements will be negotiated with the following media, cultural and creative industries through the networks the Centre has cultivated and each placement/client brief/industry study will be developed over years 2 and 3 on a case by case and bespoke basis depending on your interests and ambitions.

For example, you may wish to explore:

  • Technology, software companies and social media platforms
  • Broadcast, film and animation
  • Advertising, PR and Marketing
  • Archives, museum and heritage
  • Arts, creative and cultural organisations

A level: ABB
IB: 34
BTEC: DDM in a BTEC Level 3 Extended Diploma/National Extended Diploma; applicants taking combinations of A levels and BTECS are welcomed.

Additional requirements: You will also need to meet our English Language requirements.

Application Deadline
15 January 2020: The deadline for equal consideration. We will consider applications received after this date if places are available. We cannot guarantee applications submitted after 15 January deadline will be given the same level of consideration as those which arrive by 15 January. If you're applying after this contact us first to check there are still places available by emailing the departmental secretary p dot watkins at warwick dot ac dot uk or calling 024 765 28424.
30 June 2020: The deadline for late applications, but we recommend applying as early as possible.

Contextual data and differential offers
Warwick may make differential offers to students in a number of circumstances. These include students participating in the Realising Opportunities programme, or who meet two of the contextual data criteria. Differential offers will be one or two grades below Warwick’s standard offer (to a minimum of BBB).

  • Warwick International Foundation Programme (IFP)
    All students who successfully complete the Warwick IFP and apply to Warwick through UCAS will receive a guaranteed conditional offer for a related undergraduate programme (selected courses only). For full details of standard offers and conditions visit the IFP website.
  • We welcome applications from students with other internationally recognised qualifications. For more information please visit the international entry requirements page.
  • Taking a gap year
    Applications for deferred entry welcomed.

  • Interviews
    Offers are made based on your UCAS form which includes predicted and actual grades, your personal statement and school reference. If your application meets our requirements we will carry out an interview and request you send us a creative portfolio or evidence of media/creative work. We assess your application using all of these materials. For more information on the portfolio please see the entry requirements.

    Open Days
    All students who have been offered a place are invited to visit. Find out more about our main University Open Days and other opportunities to visit us.

Year One
Media, Creative and Cultural Industries

Together with the year 1 module Thinking Culture and Creativity this module aims to introduce you to key concepts and frameworks which underpin the programme. The primary aim of this module will be to define what we mean by the media, creative and cultural industries, using theories of production and consumption to illuminate emerging practices.

Thinking Culture and Creativity

In conjunction with Media, Creative and Cultural Industries, this module will enable you to establish significant intellectual, creative, academic and practical capabilities, all of which are central to playing a transformative role in future global media and creative industries. The module will develop your initiative and your ability to take risks, experiment and test ideas.

Media Lab 1

This module will introduce you to the Media Lab experience (a three-year pathway through the course designed to develop skills, experiences and understanding of online/portable media content), and the emergent ideas, techniques and approaches that a contemporary media practitioner will need.

MCI Industry Case Study

In this module you will be introduced to the creative, media and cultural sectors with specific reference to the types of organisations, the challenges that they face and the practicalities of working within them. The module's case study led approach will allow you to explore a specific industry in depth and detail.

Year Two
Media and Cultural Management

This module will introduce you to theories and practices of management in the media, creative and cultural industries. The aim is first to introduce you to management models and tools adapted to the distinctive challenges and conditions of these sectors. The second aim is develop your understanding of how the business of cultural and media production depends upon relationships and capabilities beyond the ability to create excellent content.

Cultures of Engagement

This module will equip you with a knowledge of the concepts and theories of communication and representation that relate to 'engagement'; of the public sphere and the public, of markets and consumer groups, and of brand and new modes of global identity.

Media Lab 2

Building on Media Lab 1 you will work across connected platforms to create a clearly defined experience and/or piece of content in consultation with an audience. The module will enable you to experiment collaboratively with the integration of technologies and platforms in order to produce engaging work. You will also be asked to critically reflect on the processes and outcomes of your work in the light of the latest thinking.

Media and Intellectual Property

The creative and media industries are frequently described as the copyright industries. In this module you will explore the relationship between creative production and IP law and consider IP law’s relevance and application within specific areas of creative practice. It will support and complement your learning on the Media Lab and Media and Creative Industry Residency modules, equipping you with both theoretical and practical understanding of the legal frameworks in which creative and media practitioners operate.

Media and Creative Industry: The Workplace

This module will build your practical knowledge of the creative, media and cultural sectors. It will develop your professional skills and confidence through practical work experience in an organisation.

Year Three
Leading for Innovation

This module will prepare you for leadership of innovative projects in the media, cultural and creative industries, as well as other industries where creativity and media play a strong role. The module will help to develop your own value focused model of innovation leadership drawing on theories of leadership and innovation and critical self-reflection.

Event Production/Creative Producing

This module focuses on digital producers who are responsible for bringing new products, services and experiences to the public. You will learn how to broker the diverse talents of technologists, artists, designers, and audiences to develop projects that contribute to cultural life and address social, cultural, economic and environmental concerns.

Media Lab Major Project

This Media Lab Major Project is the culmination of Media Lab 1 and Media Lab 2 and is self-directed. Your project could be based around a practice, a communication form or a technological innovation that you have experimented with (perhaps in the first two years of study) and that you wish to explore in more depth. Or it could be a combination of elements, technologies and communicative forms. If you wish to take a more theoretical route, you could also opt to write a dissertation as a reflective practitioner.

Media and Creative Industries Residency

The final industry facing module will allow you to gain practical experience in the operation or development of a media, creative, cultural organisation through a residency or extended Workplace Study and critically reflect upon that experience and research in terms of your capacity to shape, influence or impact an organisation. This module will develop your initiative, ability to take decisions and risks and develop your ambitions. Through your interactions with professionals, we aim to dissolve your assumptions and develop your insight into the nature of employment within the contemporary creative, cultural and media sectors.

Examples of optional modules/options for current students

In all years you have the opportunity to select 15-30 credits (dependent upon year level) of optional modules from cognate Warwick departments such as Sociology, Creative Writing, Theatre and Performance, Film and Television and the Institute of Advanced Teaching and Learning. For example, modules on media histories, screenwriting, cultural studies, gender, race, audiences, marketing, animation, eco-cinema, media ecologies, entrepreneurship, climate change will be offered places permitting.

Examples of careers and jobs from graduates of similar degrees within Media, Cultural & Creative Industries careers include: media planning, media buying, project management, media policy work, Film and TV distribution, media tech start-ups, media marketing, media research, web development, user experience, social media business and analytics, audience development, global media and communication, festivals, events, PR, freelance creative or media production, NGO, corporate or government communications, museums, art galleries, (digital) archives, heritage commissioning art and cultural work.

Outside of media industries graduate opportunities can be found in design, marketing, user experience, the services sector and manufacturing industries.

A level: ABB
IB: 34
BTEC: DDM in a BTEC Level 3 Extended Diploma/National Extended Diploma; applicants taking combinations of A levels and BTECS are welcomed.

Additional requirements: You will also need to meet our English Language requirements.

UCAS code
P301

Award
Degree of Bachelor of Arts (BA)

Department

Centre for Cultural and Media Policy Studies

Duration
3 years full-time

Start date
28 September 2020

Location of study
University of Warwick, Coventry

Tuition fees
Find out more about fees and funding

Additional course costs
There may be costs associated with other items or services such as academic texts, course notes, and trips associated with your course.

This information is applicable for 2020 entry.

Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply. Please read our terms and conditions to find out more.

    What our students say...

      Life at Warwick.
      Straight from the students themselves.
        Read our student blogs