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Media and Creative Industries (BA) (Full-Time, 2021 Entry)


UCAS Code
P301

Qualification
Bachelor of Arts (BA)

Duration
3 years full-time

Start Date
27 September 2021

Department of Study
Centre for Cultural and Media Policy Studies

Location of Study
University of Warwick


The media and creative industries need multi-disciplinary skills, such as the ability to tell a story and use technology as a tool to take fresh ideas forward. If you want to determine your own path and collaborate with world-class media and creativity researchers alongside industry leaders then this course is designed to give you the knowledge, skills and aptitude for these diverse and exciting industries that are growing all over the world.


Course overview

This course will move you through the foundations of theory and practice to focus on developing creative ideas. Having explored the breadth of the media and creative industries regionally, nationally and globally, you will then be able to follow your creative practice through lab work, collaboration and in response to industry briefs. You will be supported in your outward facing portfolio of creative work. In your second and third years, you will have the opportunity to work closely with the media and creative industries.

Within the framework of our research-led expertise on media, creativity, communication and cultural production, we offer innovative and dynamic teaching, technology and practice-led learning and assessment, with a strong focus on creativity and collaboration. The Centre’s vibrant extracurricular culture (alongside Theatre and Performance Studies, Creative Writing, Film and Television and History of Art) means you will be surrounded by many others who share your passion for media and creativity or see themselves managing and leading creative people to pioneer new ways of communicating. You will emerge from your course more entrepreneurial, more skilled, able to deliver on creative ideas while ensuring you are critical, well-researched and self-reflexive.

Download our brochure to read more (PDF 2.48mb).


Course structure

Because this course will prepare you for a graduate or freelance career in media, cultural and creative industries in the UK and beyond, it is structured as key steps of development that build upon one another. Throughout the whole course you will learn how to create value from your ideas; communicate your passion for media and culture; think critically, creatively, ethically and strategically about cultural values within media, creative and communications projects, industries and contexts. You will develop the ability to use your knowledge and understanding of creative, cultural and media processes as the basis for the examination of policy and ethical issues through critically informed competencies.

You will learn how to experiment, test, plan, research, develop, distribute, produce and commission creative and cultural work through Media Lab work across all three years; as well as understand the industrial, political, technological and social issues that underpin media and creative processes through Placement, Workplace Study or Residency. With this course you will have the opportunity in each of the three years to select a module from a number of departments at the university, thus expanding your opportunities for learning from other disciplines.


How will I learn?

You will study three core strands across years one, two and three (theory, practice, industry) that prepare you for working in media, cultural and creative industries. These modules build upon each other in preparation for your final year, in which you will immerse yourself in an industry of your choice. You will have the opportunity to be involved in regional and national industries and enterprise, and you will better understand the global flows of media, communication, creativity and culture through exposure to research and practice from around the world. Teaching and assessment is distinctive and dynamic, hands-on and creative, intellectual and rigorous.


Class size

Seminars, Media Labs and Industry Activities are taught in small classes (mostly 20-25) or as creative teams (4-8) or as 1-2-1 personal tutoring and professional mentoring. Online collaborative learning is a key aspect of creating and generating ideas quickly and collectively. The Centre is renowned for its ‘family feel’ and ‘open door’ policy, offering tailored tutoring where needed.


Contact hours

Lab-based work is intensive and practice based (in some cases a half day or all day with the lab available and tutors on hand as and when you need them). Research-based seminars are typically three hours once per week. Industry-led activities vary and may be off site. Modules may be augmented with guest speakers, evening work, screenings, workshops or other kinds of online and offline learning opportunities.


How will I be assessed?

Assessment varies across modules and seeks to break down the boundaries between theory and practice. For example, subject specific skills and knowledge are delivered through practical modules Media Lab 1 and Media and Creative Industry Case Study and in research based modules Media, Culture and Creative Industries and Thinking Culture and Creativity. You are initially taught to demonstrate these skills and techniques individually and in teams and then produce your own research on your individual assignments (reports, case studies, essays and research papers) or in group assignments.

You will learn to manage your own time independently and then subsequently in groups to complete projects that demonstrate a collaborative working practice to reflect the media and creative industries. You are expected to apply a broad range of aspects/competencies to complex briefs, some of which will be proposed as live briefs by external clients.

Learning for employability will be found in the Media and Creative Industries Case Study, Placement and Residency. Research and practice-informed learning and teaching can be found in Media Lab 1 and 2. Moreover, you are required to produce academic analysis and research in the written work for modules focused on the latest research on creativity and media industries, as well as the written components of option modules chosen from other departments. The latter will allow you to further demonstrate the ability to evaluate and criticise received practices and opinions.


Work experience

All modules have embedded employability skills as the Centre for Cultural and Media Policy Studies has decades of experience and connections with media, cultural and creative industries. The course offers industry-ready strand of learning, teaching and assessment through the core Industry modules.

Placements will be negotiated with the following media, cultural and creative industries through the networks the Centre has cultivated and each placement/client brief/industry study will be developed over years two and three on a case by case and bespoke basis depending on your interests and ambitions.

For example, you may wish to explore:

  • Technology, software companies and social media platforms
  • Broadcast, film and animation
  • Advertising, PR and Marketing
  • Archives, museum and heritage
  • Arts, creative and cultural organisations

General entry requirements

A level:

  • ABB
  • You also have to meet the additional requirements listed below

IB:

  • 34
  • You also have to meet the additional requirements listed below

BTEC:

We welcome applications from students taking BTEC qualifications, either alone or in combination with A levels. Our typical BTEC offers are as follows:

  • BTEC Level 3 Extended Certificate plus 2 A levels: D plus AB
  • BTEC Level 3 National Diploma plus 1 A level: DM plus A
  • BTEC Level 3 National Extended Diploma: DDM
  • You also have to meet the additional requirements listed below

Additional requirements for BA Media and Creative Industries:

Offers are made based on your UCAS form which includes predicted and actual grades, along with your personal statement and references. If your application meets our requirements we will request a creative portfolio as evidence of your media/creative work and ask you to carry out a written task. Having viewed your portfolio and answers, we will invite select candidates to interview. After the interview, we would then look to make offers via UCAS to successful applicants and invite you to visit us at an Offer Holder Open Day in Spring 2021. Learn more about our entry requirements and application process.

You will also need to meet our English Language requirements.


International Students

We welcome applications from students with other internationally recognised qualifications.

Find out more about international entry requirements.


Contextual data and differential offers

Warwick may make differential offers to students in a number of circumstances. These include students participating in the Realising Opportunities programme, or who meet two of the contextual data criteria. Differential offers will be one or two grades below Warwick’s standard offer (to a minimum of BBB).


Warwick International Foundation Programme (IFP)

All students who successfully complete the Warwick IFP and apply to Warwick through UCAS will receive a guaranteed conditional offer for a related undergraduate programme (selected courses only).

Find out more about standard offers and conditions for the IFP.


Taking a gap year

Applications for deferred entry welcomed.


Interviews

Offers are made based on your UCAS form which includes predicted and actual grades, your personal statement and school reference. If your application meets our requirements we will carry out an interview and request you send us a creative portfolio or evidence of media/creative work. We assess your application using all of these materials. Learn more about our entry requirements and application process.

Year One

Media, Creative and Cultural Industries

Together with the year 1 module Thinking Culture and Creativity this module aims to introduce you to key concepts and frameworks which underpin the programme. The primary aim of this module will be to define what we mean by the media, creative and cultural industries, using theories of production and consumption to illuminate emerging practices.

Thinking Culture and Creativity

This module aims to equip the student with a working knowledge of the concepts and theories fundamental to understanding contemporary culture and apply this knowledge in a practical group project. It aims to demonstrate to the student that a historical understanding of culture and creativity can provide a source of creative ideas, inspiration and intellectual material for media and creative production, and that art and intellectual history offer considerable resources for innovation in contemporary media and communication. The module will seek to establish significant intellectual, creative, academic and practical capabilities, all of which are central to playing a transformative role in future global media and creative industries. It will develop a student’s initiative, ability to take risks, experiment and test ideas. The module will aim to dissolve students’ assumptions on the nature of contemporary media content and impact, and through creative thinking processes re-define creative content, communication and engagement, audiences and experience.

Media Lab 1

This module introduces students to the Media Lab experience (a three-year pathway through the course designed to develop skills, experiences and understanding of online/portable media content), and the emergent ideas, techniques and approaches that a contemporary media creative will need. As well as appreciating the role of changing technology in media, creativity and content manipulation through experimenting with different forms and practices, the modules aims to develop media production techniques, a sense of creativity and an appreciation of authorship. Transformations in the production, circulation and consumption of media content mean that the way we make, watch, use and interact with media requires new ways of thinking and application. Thus, students will have new possibilities for aesthetics, forms, content manipulation, distribution, access and participation.

MCI Industry Case Study

This module aims to equip student with a knowledge of the creative, media and cultural sectors with specific reference to the types of entities, the practicalities of working in these organisations and appreciating the challenges faced by them.

The module will take the first step into establishing significant intellectual, creative, and practical capabilities of students related to working within the various sub sectors providing them with an ability to appreciate the nuances of working in these organisations.


Year Two

Media and Cultural Management

This module introduces theories and practices of management in the media, creative and cultural industries. The aim is first to introduce students to management models and tools adapted to the distinctive challenges and conditions of these sectors. The second aim is to have students recognise that the business of cultural and media production depends upon relationships and capabilities beyond the ability to create excellent content.

Cultures of Engagement

This module aims to equip the student with a knowledge of the concepts and theories of communication and representation that pertain to “engagement” (of the public sphere and the public; of markets and consumer groups; of brand and new modes of global identity). The module will attend to theories of groups, classes and collectives and how they emerge and change through industrialisation and post-industrialisation, making institutionalised media and culture politically problematic – from dissent, protest, class-based representation to identity politics and the segmentation (through marketization) of society. The module will allow the student to grapple with the dilemmas of contemporary cultural globalisation. The module facilitates student teams drawing on a range of socio-historic theoretical frameworks in order to assess new communication strategies for pluralist, multicultural and global public of interest groups.

Media Lab 2

Building on Media Lab 1 and the concept and practice of transmedia production and theory, this module aims to take the gamification model of up-levelling student learning to level 2 i.e. ‘habit –building’ by which students undertake a specific practical element of Transmedia Storytelling based on the curiosity they developed in Media Lab 1 and engage an audience in participatory media-making. Working across connected platforms students will create a clearly defined experience and/or piece of content in consultation with an audience. The module aims to develop experimentation and collaboration. Students will also be asked to critically reflect on the processes and outcomes of their work in the light of the latest thinking.

Media and Intellectual Property

The creative and media industries are frequently described as the copyright industries. In this module you will explore the relationship between creative production and IP law and consider IP law’s relevance and application within specific areas of creative practice. It will support and complement your learning on the Media Lab and Media and Creative Industry Residency modules, equipping you with both theoretical and practical understanding of the legal frameworks in which creative and media practitioners operate.

Media and Creative Industry: The Workplace

The principal aim of the module is to test learning from the Year 1 Media and Creative Industries Case Study and the research undertaken to establish a relationship with an industry. This relationship (undertaken as a 2 week placement or a 4 week Workplace Study) will be supported by an evaluation of the operation of the creative, cultural or media organisation. This module builds on the student knowledge of the creative, media and cultural sectors with specific reference to types of legal entities, the practicalities of working in these organisations and appreciating the challenges faced by them. It also aims to develop the students’ professional skills and confidence honed through practical work experience in an organisation.

Year Three

Leading for Innovation

The module aims to prepare students as leaders of innovative projects in the media, cultural and creative industries, as well as other industries where creativity and media play a strong role. The module aims to help students develop their own value focused model of innovation leadership drawing on theories of leadership and innovation and critical self-reflection.

Creative Producing

This module focuses on digital producers who are responsible for bringing new products, services and experiences to the public. You will learn how to broker the diverse talents of technologists, artists, designers, and audiences to develop projects that contribute to cultural life and address social, cultural, economic and environmental concerns.

Media Lab Major Project

The aim of this module is to build on the gamification levels of Media Lab 1 and Media Lab 2 to the final level of ‘mastery’ so that students will now fully research, test and develop a finished project for showcasing in Term 3, supported by research. Students will be invited to pitch ideas for an individual project during Term 1 and during Terms 2 and 3, students will spend the remainder of the module researching, planning, testing, developing and evaluating (with data) their project and approach to content production. Students will also use the research and critical reflection techniques developed in the course in the planning and development of a clear methodology to inform their project and how to use the data their project produces to inform their approach.

Media and Creative Industries Residency

The principal aim of the module is to gain practical experience in the operation or development of a media, creative, cultural organisation through a residency or extended Workplace Study and critically reflect upon that experience and research in terms of capacity to shape, influence or impact an organisation. The module combines theory and practice (developed in Years 1 and 2) to equip students with an in-depth understanding of the creative, media and cultural sectors and their burgeoning role within them. The module will include a significant element of work experience or workplace study with an organisation in the form of residency or directed client brief which will develop the students’ working knowledge and critical thinking about work practices and challenges of these sectors. It will develop a student’s initiative, ability to take decisions and risks and develop their ambitions. Through their interactions with professionals, the module will aim to dissolve students’ assumptions on the nature of employment within the contemporary creative, cultural and media sectors.


Examples of optional modules/options for current students:

In all years you have the opportunity to select optional modules from related Warwick departments such as Sociology, Creative Writing, Theatre and Performance, Film and Television and the Institute of Advanced Teaching and Learning. For example module topics may include:

  • Media histories
  • Screenwriting
  • Cultural studies
  • Gender
  • Race
  • Audiences
  • Marketing
  • Animation
  • Eco-cinema
  • Media ecologies
  • Entrepreneurship and climate change (places permitting)

Tuition fees

Find out more about fees and funding


Additional course costs

There may be costs associated with other items or services such as academic texts, course notes, and trips associated with your course.

Your career

This new undergraduate degree is designed to open a wide range of career opportunities in the media and creative industries.

Postgraduates from the Centre for Cultural and Media Policy Studies have gone onto careers including:

  • Media planning
  • Media buying
  • Project management
  • Media policy work
  • Film and TV distribution
  • Media tech start-ups
  • Media marketing
  • Media research
  • Web development
  • User experience
  • Social media business and analytics
  • Audience development
  • Global media and communication
  • Festivals
  • Events
  • PR
  • Freelance creative or media production
  • NGO, corporate or government communications
  • Museums
  • Art galleries
  • (Digital) archives
  • Heritage commissioning art and cultural work

Outside of media industries graduate opportunities can be found in design, marketing, user experience, the services sector and manufacturing industries.

This is what one of our postgraduate students thinks of the new BA in Media and Creative Industries:

"Media and Creative Industries at Warwick will be an empowering course since it has a great fusion of theory and practice around creative thinking, problem solving and collaborative work.

It seems to be set up for success since it will have a strong alliance with organisations where students can learn how to take ideas off the ground and drive innovation through a lot of experimentation."

Dana

MA Creative and Media Enterprises graduate

This information is applicable for 2021 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply. Please read our terms and conditions to find out more.