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Research

Marketing academics at Warwick Business School have a long and proud tradition of generating research output of the very highest quality.

Our research is theoretically rigorous and relevant to all of our important stakeholders ranging from scholars, practitioners, public policy managers, executives and students.

The Marketing Group covers a diverse range of contemporary research topics and paradigms.

Faculty from the Marketing Group are currently involved in over 20 PhD projects on a wide-range of topics.

From 2008, we have published over 70 peer-reviewed articles, with an average of over 7 articles per faculty member.

Illustrative research themes include:

  • Technology and Product Innovation
  • Strategic Marketing
  • Services Marketing
  • Consumer Behaviour
  • Consumer Misbehaviour
  • Corporate Social Responsibility
  • Internal Marketing and Employee Performance
  • International Marketing
  • Luxury Brand Marketing